Mark, You are dangerously close to what we make a living advising clients on! A simple answer is yes, if it is only a consumer study then a Discrete Choice Analysis would likely work. And you are on
Mark, It is not that simple. The attribute that you are measuring in a retail environment has more components. For example the supplier can increase wholesale price while also increasing co-op advertising
Dear Wade, What you have to offer these companies is exposure to future customers. Prepare your request by letting these companies know that their generosity will be noted in many different ways. Most
Larry, Wow, talk about two different businesses! Women's footwear has between a 50% to 65% markup depending on the fashionability. Basic shoes on the lower end (50%) and high fashion on the upper end
Vishal, If you wish to be successful you will likely need to do all four! Divide your potential clients into three groups. The first group is the high priority group. You know something about them