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Name	Expertise	Status

Peter Gabany Canada View Profile	Strategic planning: Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched	Available Ask A Question View Past Answers
Sean Trapani U.S. View Profile	I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory.	Available Ask A Question View Past Answers

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Recent Answers

2008-10-01 graduate school?: Hi, Mallory That depends on how much of a portfolio component your school has. If you leave school with a developed portfolio that demonstrates your ability to develop visually-driven conceptual advertising...

2008-09-25 Net: Sorry to have taken so long to respond. The fee is pretty standard and they way that you have stated the fees it simply says 30% of the overall NET fees. So, typically an agency will make 15% (17.65) and...

2008-09-25 New Agency Question: Steven, If I said go to Northwestern and take their integrated communications program would that be the type of thing that you are looking for? I sort of did what you are attempting to do back in...

2008-09-24 Two campaign executions: Hi, Montana If you're a student, or younger professional, who hasn't had the years in the business to develop real work, I don't see a problem with this. Your portfolio should show how you think...

2008-09-24 Another Gross vs Net: There should be no “juicing” of fees. The media properties should have a business rate based on your conversion formulas. This is the price you need to derive to make the business viable. Your only decision...

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