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2008-10-03 Marketing Research: Briefly: -Quantitative research is based on scientific principles: random sampling, samples of participants large enough to provide results projectable to the larger population from which the sample is...
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2008-09-19 MARKETING FOR MANAGERS: Hello Monika, I'm afraid that I don't know of any case studies that have proven how important packaging is. But I do know that companies spend a great deal of money on packaging, evidently in the belief...
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2008-09-17 MARKETING FOR MANAGERS: Hello Monika, Can you give me some more details about what you're trying to do? What kind of business are you working in and where are the majority of your products currently sold? Give me some...
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2008-08-28 Marketing reaserch for an Art & Design College: Sarah- If distributing questionnaires to 5 or 6 high schools is the only option, that is better than no surveys at all! There is what we call self-selection bias (hard to know why some completed the...
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2008-08-26 Marketing the College of Fine Arts and Design: Hello Sarah, Sorry that I couldn't get back to you earlier - my e-mail has been bombarded by junk e-mail and I'm having a hard time sorting through things without deleting the wrong stuff. This is...
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