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| Expert | Average Ratings | Expertise |
|---|---|---|
Peter GabanyCanada
Available
|
Strategic planning: Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched | |
Sean TrapaniU.S.
Available
|
I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory. |
Recent Answers
2009-11-06 entry-level account planning:
Jennifer, Great questions. Account planning is a great carer path and frankly bravo for setting your sites in this direction. An account executive in BIG agency is the equivalent of slave. Oh yes, you
2009-10-27 presentations:
Danielle, Every agency is different. In some, this is a job for the creative director. In others - especially smaller shops - the copywriter and art director (who came up with the ideas) may be permitted
2009-10-27 Retainer / fix fee confusion / per hour costs:
How to figure this out - and in India no less. There is a model used universally that is a good start. By the way - your model is an excellent one. But it does not take into account what to charge for
2009-10-26 over smart clients:
My advice is to trust your instincts. It is not unheard of for a client to ask their agency to tie a PERCENTAGE of their compensation into sales results. However, it sounds like you already have doubts
2009-10-26 over smart clients:
Kirtiman, The slippery slope. You are NOT in charge of the product, it's sales channels, its overall quality or their sales force so you can hardly be in charge of sales targets. And you don't have
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