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Eric Hofer

Hungary
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Over 27 years experience, with 17 in international FMCG in back office operations and in field sales and data collection, including design, development and deployment of Handhelds, Marketing Equipment (Service, Tracking and Return on Investment), reporting and Vending management. Have participated on the launch of operations in new markets, and re-engineered the back office in several countries.

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2012-01-19 Terminology: On & Off Trade:

I'm not 100% on this, as this term varies and what I know of its use is specific to British English (therefore it's dialect and culture related, not necessarily international/industry).      In the UK

2012-01-11 Outsourcing liquor distilling:

There are companies out there that would take distilling jobs, for example Frank-Lin.  These are tight relationships by their nature - given the period to distill and change over lines; it will cost you

2012-01-06 craft beer export/distribution:

I'm no expert in craft beer, but here's my 2 cents:-    Exporting has several unknowns which will daunt a small company without much in the way of resources or who see little return on the investment.

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