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Katherine A. O'Neill

I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.

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2017-02-28 Question(s) on market research:

Sam, I don't have any books or manuals to recommend.  You can google "how to measure market size" or something like that and you'll get pretty good information.    When you have a market dominated by privately

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