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Expert	Average Ratings	Expertise
Jim Novo U.S. Available View Profile Ask A Question View Past Answers	Knowledgeability 9.91 Clarity of Response 9.91 Timeliness 9.95 Politeness 9.91 Total Questions 303	Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.

Expert

Average Ratings

Expertise

Jim Novo

U.S.

Available

Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.

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Recent Answers

2009-10-26 How to pay eBook resellers?:

I don't know of any easy, "no computer" way to accomplish this. What you are talking about is called an "affiliate program", and yes, the affiliates (people selling your book) will need a web site.

2009-09-24 Hosting online shopping sites:

These companies usually provide links to sample customer sites. If they don't, then I would not trust them. I don't know which of these companies might be "the best" because I think the business model

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