Marketing/Expert Profile

Expertise

I am a SEO (Search Engine Optimization) specialist. If you are in a situation where either you already spent money or are considering spending money on building a web site, my job is to make sure this site doesn't get lost on the world wide web but actually can be found easily and quickly by potential clients. I can answer questions about how to get your website to be found in competitive situations.

Experience in the area

I have been working in internet marketing since 1991, on projects going from a small accounting firm to a national auto parts distributor, soda company and batteries manufacturer.

Education/Credentials

I have a bachelor's degree in business administration / marketing from Universite du Quebec a Montreal as well as a minor in philosophy.

What do you like about this subject?

• More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy • Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year Q1)

What do you still hope to achieve/learn in this field?

• Up to 85% of searchers ignore paid listings • 63% of the top natural (organic) listings get click throughs • Natural (organic) search results convert 30% higher than PPC

Something interesting about this subject that others may not know:

Did you know you don't necessarily need to spend money to attract lots of customers to your web site just as you could spend a fortune and have a site which just can't be found by anyone?

Something controversial or provocative about this subject

Are-you aware that it's extremely easy for your web site to get permanently banned by search engines if you are not aware of all their terms and conditions?