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Marketing/Expert Profile

Glen Franklin

U.S.

Available

Expertise

I have broad expertise in marketing, including research, innovation, advertising, branding and direct response. Additionally, the unique areas of my expertise are green marketing (consumer needs and wants related to environmental concerns) and sustainable business practices (how to operate a business in an environmentally friendly way).

Experience in the area

My two decades of experience encompasses senior marketing positions in Citigroup, Harley-Davidson, and other large companies. I also own a small online business (www.mydreamlocale.com).

Publications

http://ezinearticles.com/?expert_bio=Glennon_Franklin

Education/Credentials

Bachelor of Arts in Political Science and Certificate in International Relations from the University of Rochester.

What do you like about this subject?

The combination of creativity and analytical thinking, combined with the focus on helping customers find solutions to their needs.

Average Ratings

Recent Reviews from Users

User	Date	K	C	P	Comments
Herb	06/18/11	10	10	10	Very thorough, even gave suggested names.
Herb	06/10/11	10	10	10	Glen gave a very thorough answer to .....
Claude	04/15/11	10	10	10
milton	04/07/11	10	10	10	was short , simple, and informative....
Usman	02/01/11	8	9	10

Recent Answers from Glen Franklin

2012-01-10 Retail - research:

Dear Denise, First the business perspective, the primary reason new businesses fail is lack of sufficient capital. Thus, in developing your business plan, carefully consider how much money you will

2011-11-03 Incentivising retail outlets:

Dear Minos, First, I apologize for my tardy response--we had severe weather here and a resultant lack of electrical power for several days. I have encountered the situation you describe and believe

2011-08-01 Rebranding Idea That Needs Protected:

Dear Ciaran, The first part of your question is legal in nature, and thus inappropriate for me to answer. (I am not an intellectual property lawyer, nor familiar with the laws in your nation that govern

2011-06-09 Branding:

Dear Herb, Your intent is commendable: establishing a firm that is personable in a field known for an impersonal approach and related to a subject that creates anxiety for many. However, I am unsure

2011-04-26 Which Department(s) at Companies to Contact for Endorsement Inquiries?:

Dear Al, While endorsements are usually administered and/or funded by marketing/advertising, the public relations function is often very involved in the decision process. Thus, either is an entry point

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