Marketing/Expert Profile

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Any questions concerning identifying, creating and implementing effective business-to-business marketing communications including marketing strategy, brand development and logo design, product and service promotion, website development and design, social media and internet marketing, corporate communications including vendor relations, public relations and media relations.

Experience in the area

I am currently owner and creative director of klear idea, a business-to-business marketing communications agency. I also blog regularly sharing small business marketing ideas among other topics at Lorenti Writes. Over the past 25 years I have owned and operated two other marketing communications companies, was chief public relations officer for an award-winning advertising agency and held senior marketing positions for both a publicly-held international company focusing on the consumer fashion market and a private company serving the IT sector with global outsourcing solutions. I have extensive experience developing and creating effective business-to-business marketing communications for companies and organizations of all sizes and in multiple industries. This eclectic background gives me a unique insight for quickly understanding processes, products and markets, identifying objectives, formulating solutions and effectively and efficiently delivering the message.


Associates of Applied Science - Business Administration State University of New York Elective Studies - Graphic Design & Art History Bridgeport University, Bridgeport, CT

Past/Present Clients

Avon Bartlett Tree Services Boehringer Ingelheim Charles & Colvard Ltd. Cheseborough Ponds CNBC D&B Computing Services Eaton Powerware ESPN Ethan Allen Exxon General Electric General Reinsurance GTE IBM Kraft Foods MCI NacRe Novo Nordisk PepsiCo QSP Reader's Digest ReCapital Reinsurance Red Hat Save the Children Supply Solutions Network The Park Guide Tampa Chamber of Commerce Tech Data Thomas J. Watson Research Center TPF&C Union Carbide Uniroyal Winston Joseph Xerox

Average Ratings

Recent Reviews from Users

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    K = Knowledgeability    C = Clarity of Response    P = Politeness
marv 03/07/16101010Not sure exactly what you mean. Put .....
Sullivan10/27/11101010Tens start to end.
Sullivan10/26/11101010Amy is great! Rapid response; very supportive .....
Shelby Craft07/22/11101010Amy, great ideas for us to use! .....
Herb06/18/11101010Very thorough. Went out of her way .....

Recent Answers from Amy Lorenti

2016-03-03 Setting up a sales website:

Lisa,    What you are looking to do can be done using a content management system to build your website. I use the WordPress CMS for my own sites as well as those of clients. Yes, you will need a domain

2015-06-01 Advertising:

Hi Pratik,    I like your business model, and can see a real need for it even in my community. This type of business calls out for old-fashioned grass roots marketing to get it launched:    - post flyers

2011-12-08 Retainer Fee:

Hi Crystal,    I will answer this as someone who knows a few people in the construction services arena. I believe the general rule is a 25% up front deposit to start the job, and then as things are completed

2011-12-05 imc:

Marketing requires getting a brand in front of customers who may be interested in that product or service. Integrated marketing communications (print, television, mobile, social media etc.) allow marketers

2011-10-26 fee for setting up facebook and yahoo accounts:

Hi Sullivan,    I think the way you listed out what you did (1, 2, 3, 4) is definitely the way to go. I would use a flat rate for your time (for set up and research, anywhere from $35 to $75 per hour -


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