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Marketing/Expert Profile
Expertise
Any questions concerning identifying, creating and implementing effective business-to-business marketing communications including marketing strategy, brand development and logo design, product and service promotion, website development and design, social media and internet marketing, corporate communications including vendor relations, public relations and media relations.
Experience in the area
I am currently owner and creative director of klear idea, a business-to-business marketing communications agency. I also blog regularly sharing small business marketing ideas among other topics at Lorenti Writes. Over the past 25 years I have owned and operated two other marketing communications companies, was chief public relations officer for an award-winning advertising agency and held senior marketing positions for both a publicly-held international company focusing on the consumer fashion market and a private company serving the IT sector with global outsourcing solutions. I have extensive experience developing and creating effective business-to-business marketing communications for companies and organizations of all sizes and in multiple industries. This eclectic background gives me a unique insight for quickly understanding processes, products and markets, identifying objectives, formulating solutions and effectively and efficiently delivering the message.
Education/Credentials
Associates of Applied Science - Business Administration State University of New York Elective Studies - Graphic Design & Art History Bridgeport University, Bridgeport, CT
Past/Present Clients
Avon Bartlett Tree Services Boehringer Ingelheim Charles & Colvard Ltd. Cheseborough Ponds CNBC D&B Computing Services Eaton Powerware ESPN Ethan Allen Exxon General Electric General Reinsurance GTE IBM Kraft Foods MCI NacRe Novo Nordisk PepsiCo QSP Reader's Digest ReCapital Reinsurance Red Hat Save the Children Supply Solutions Network The Park Guide Tampa Chamber of Commerce Tech Data Thomas J. Watson Research Center TPF&C Union Carbide Uniroyal Winston Joseph Xerox
Average Ratings
Recent Reviews from Users
K = Knowledgeability C = Clarity of Response P = Politeness| User | Date | K | C | P | Comments |
|---|---|---|---|---|---|
| Sullivan | 10/27/11 | 10 | 10 | 10 | Tens start to end. |
| Sullivan | 10/26/11 | 10 | 10 | 10 | Amy is great! Rapid response; very supportive ..... |
| Shelby Craft | 07/22/11 | 10 | 10 | 10 | Amy, great ideas for us to use! ..... |
| Herb | 06/18/11 | 10 | 10 | 10 | Very thorough. Went out of her way ..... |
| sanjay kaushik | 05/28/11 | 10 | 10 | 10 | sir, thanks alot this kind of guideness ..... |
Recent Answers from Amy Lorenti
2011-12-08 Retainer Fee:
Hi Crystal, I will answer this as someone who knows a few people in the construction services arena. I believe the general rule is a 25% up front deposit to start the job, and then as things are completed
2011-12-05 imc:
Marketing requires getting a brand in front of customers who may be interested in that product or service. Integrated marketing communications (print, television, mobile, social media etc.) allow marketers
2011-10-26 fee for setting up facebook and yahoo accounts:
Hi Sullivan, I think the way you listed out what you did (1, 2, 3, 4) is definitely the way to go. I would use a flat rate for your time (for set up and research, anywhere from $35 to $75 per hour -
2011-08-28 marketing:
Include how you would handle: training of customer service representatives that include as many customer interactions scenarios as possible structuring the company's return policy structuring company's
2011-08-22 management of marketing and communnication:
Planning promotional strategy comes once you've perfected your product and determined pricing, and involves identifying the tools and tactics you want to use to accomplish your marketing objectives. To
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