Marketing/Expert Profile

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I can answer questions or help clarify information relative to advertising, marketing and design issues. The development of an ad campaign or how best to approach writing an article or ad, proper use of various media and when to hire an expert for your marketing are questions I welcome.

Experience in the area

I have over 20 years in the managment and creation of advertising and marketing campaigns in all media. The development of concepts, copywriting, creative and art direction, and when to incorporate other elements of the marketing mix such as public relations and research.


International Association of Business Communicators American Advertising Federation Houston Advertising Federation Only in Houston Houston Area Apple Users Group


Create Magazine Houston Business Journal


McNeese University, BS Louisiana State University, Intl. Relations

Awards and Honors

Appointed to Texas Advisory Board of Create Magazine Selected "Ghost Writer" by president of Halliburton for lead feature in major trade pub Presented “Winning and Wacky Ways to Kick Start your Creativity” to the 2005 International Conference of the American Creativity Association

Past/Present Clients

Chrysler Halliburton Bechtel

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    K = Knowledgeability    C = Clarity of Response    P = Politeness
John07/14/11101010Great answer and great points! THANK YOU!

Recent Answers from Joe Fournet

2014-03-18 Marketing:

Sheela,    While I can't predict the questions you'll be asked in the interview, the company will no doubt want to explore your background in marketing and communications. they'll want to know more about

2014-01-01 Tips:

My initial observation is that the home page is too busy. There's a lot going on and my eyes had a difficult time focusing on where I should look. I never did find your December flyer. I don't care for

2011-06-29 Importance of creativity in advertising design:

Linus,    Creative objectives could be interpreted differently by some folks but generally they are those goals one wants to accomplish in developing the overall creative approach to one's project. If

2011-04-14 Billiboard business:

The billboard business is ruled by location. It doesn't matter what type of company you have as long as there's a message you want to convey to the passersby on the roadway. There may be smaller boards

2011-01-30 Marketing Strategy:

Noah,  Offhand, it seems that the most direct way to get attention of the students is to run an ad campaign in the college newspaper. This can't cost that much especially if you strike a deal with them


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