Jim Gawley - Marketing - Small Business Information - Business

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Expert Profile: Jim Gawley

Expertise: I welcome any type of question regarding direct marketing. My specialty is eMarketing, promoting businesses via email newsletters, carefully crafted websites and even cell phone text messaging. I am also well versed in all aspects of direct mail marketing.

Experience in the area
I am currently VP of eMedia with Forbes Advertising & Marketing Group, Inc. I work with a wide variety clients including trade associations, retailers, restaurants, manufacturers and others.

Organizations
Member of the Email Experience Council

Member of the American Society of Association Executives

Publications
Wall Street Journal, New York Times and many local newspapers. I have appeared on CNN and CNNfn.

Education/Credentials
BSBA graduate of Boston University

Ask a Question	View Past Answers	View Ratings

Average Ratings
Prestige Points: 760
Knowledge	9.88 Best of the best
Clarity of Response	9.96 Best of the best
Timeliness	9.76 Best of the best
Politeness	9.96 Best of the best
Number Of Questions (in Past 24 Hours)		0
Max Questions to be Asked (in 24 Hour period)		5
Total Questions (since joining AllExperts)		88

Recent Reviews from Users

Knowl	Clarity	Time	Politeness	Date
10	10	10	10	07/11/08
10	10	10	10	06/20/08
10	10	10	10	02/27/08
10	10	10	10	02/11/08
10	10	10	10	01/31/08

User Comments

thank you
(Bernidette on 07/11/08)

Thank you greatly Jim, for your prompt reply..and thanks a bunch for all of those links! Best.. Mike E.
(Mike on 06/20/08)

very thurough and thoughtful answer, thank you!
(Kristni on 02/27/08)

Thank you greatly Jim, for your advice! I will follow your suggestion. Best..Mike E.
(Mike on 01/31/08)

View All Comments

Ask a Question	View Past Answers	View Ratings

Recent Answers from Jim Gawley

2008-07-10 Systems Management Service (SMS) Consulting/Agency: Bernidette, There is no silver bullet for this. I don't know how much collateral material you have created, but you need a professional looking business card, letterhead and website. The large corporations...

2008-01-22 Guidance: Sunil, I am not sure how much I can help here. When you get the business plan worked out I could provide some advice for marketing the company, but at this stage it's beyond my expertise. I would suggest...

2008-01-21 Reaching people with debt problems?: Earl, You should 1st try someplace like accudata or infousa, then head to a list broker. I don't know of a specific ezine, but buying advertising on a website or in an enewsletter specializing in the...

2008-01-10 Cleaning Service marketing: Ashley, One of your best methods in your business should be to encourage referrals. Give your clients your promotional materials to give to their friends that may need your services or are unhappy with...

2008-01-06 branding niche question?: Hi Cara, I checked out your site - www.lepetitgarage.com. I am not sure if you are mainly looking to drive traffic to your website or to your store. I think the look & feel of the website is perfect...