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Marketing/Expert Profile
Expertise
I welcome any type of question regarding direct marketing. My specialty is eMarketing, promoting businesses via email newsletters, carefully crafted websites and even cell phone text messaging. I am also well versed in all aspects of direct mail marketing.
Experience in the area
I am currently VP of eMedia with Forbes Advertising & Marketing Group, Inc. I work with a wide variety clients including trade associations, retailers, restaurants, manufacturers and others.
Organizations
Member of the Email Experience Council
Member of the American Society of Association Executives
Publications
Wall Street Journal, New York Times and many local newspapers. I have appeared on CNN and CNNfn.
Education/Credentials
BSBA graduate of Boston University
Average Ratings
Recent Reviews from Users
K = Knowledgeability C = Clarity of Response P = Politeness| User | Date | K | C | P | Comments |
|---|---|---|---|---|---|
| Renee | 01/23/11 | 10 | 10 | 10 | |
| Julian | 08/30/10 | 10 | 10 | 10 | |
| jenn | 06/16/10 | 10 | 10 | 10 | thank you |
| A. | 04/24/10 | 10 | 10 | 10 | |
| Aneez | 09/06/09 | 10 | 10 | 10 |
Recent Answers from Jim Gawley
2011-04-02 homecare marketing:
Hi Casey, Many people search for products and services on the web. You can sign up for a number of free services that will get your name out there - google link - http://www.google.com/local/add/businessCenter?gl=us&hl=en-US
2011-01-30 Marketing Strategy:
Hi Noah, In order to be successful you need to distinguish yourself from the competition. Why would people want to buy from you? Do you have unique products, better quality, cheaper prices? It is going
2010-11-21 Marketing in a bad economy:
Anna, Email marketing is a good way to keep your business in front of existing clients. You can send monthly or weekly emails that highlight special events or menu items. The challenge is collecting the
2010-09-08 Start up:
Hi Kelly, Laws vary from state to state so I can't answer this. Also the reasons you would set up as an llc or corp are mostly based on your financial situation and future plans for the business, for
2010-04-19 marketing an ebook:
Hi Charlie, There are a variety of resources to help you market the ebook like this one http://www.ebookcrossroads.com/ebook-promotion.html Try google-ing Marketing an ebook and you will find others.
Answers by Expert:
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