Shane Scherch - Marketing - Small Business Information - Business

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Expert Profile: Shane Scherch

Expertise: Questions about advertising and any type of marketing communications, including planning, budgeting, creative, media research, media buying, and follow-up.

Experience in the area
I have more than 12 years experience in the field, including in-house corporate marketing and as a private consultant. Products and services I've helped to market include fast-food, air conditioning, computer software, higher education, television shows, banks, and fitness and health centers.

Organizations
American Marketing Association

Education/Credentials
Bachelors Degree.

Ask a Question	View Past Answers	View Ratings

What do you like about this subject? Marketing communications is all around us. Sometimes it even becomes part of our pop culture, like the Pillsbury Dough Boy or "Have a Coke and a Smile." Being a part of that is very exciting.

What do you still hope to achieve/learn in this field? I just hope to get better at what I do everyday, both in this profession, and in my personal life, too. There is always room for improvement.

Average Ratings
Prestige Points: 610
Knowledge	9.65 Best of the best
Clarity of Response	9.80 Best of the best
Timeliness	9.85 Best of the best
Politeness	9.95 Best of the best
Number Of Questions (in Past 24 Hours)		0
Max Questions to be Asked (in 24 Hour period)		5
Total Questions (since joining AllExperts)		109

Recent Reviews from Users

Knowl	Clarity	Time	Politeness	Date
10	10	10	10	08/11/08
8	7	10	10	07/22/08
10	10	10	10	06/19/08
10	10	10	10	06/13/08
10	10	10	10	04/01/08

User Comments

Thanks for the advice.
(Barb on 08/11/08)

Thank you Shane, for your prompt reply and all of that great information. It certainly opened my eyes to some new ideas. Best.. Mike E.
(Mike on 06/19/08)

Thank you.
(Kelly on 06/13/08)

View All Comments

Ask a Question	View Past Answers	View Ratings

Recent Answers from Shane Scherch

2008-09-29 catering: Joanne: My advice would be to first of all, stop making cold calls on the phone. This is basically telemarketing, and people hate that. Second, as with any business, you have to spend money to make...

2008-08-09 Clothing site: Dear Barb: Thanks for your question. This is a topic that comes up often with users of this website. And I always try to tell them the same thing. The best thing to do is to hire professionals....

2008-07-19 Marketing Plan: Hussain: Thank you for your question. I think all of your ideas are good ones. Because everyone responds differently to different tactics, it is important to market your company/products in a variety...

2008-05-01 working from home: Kristy: This is not exactly my area of expertise; I work mainly in marketing communications. But I might have some ideas for you. First, if you are going to have an Internet based business, you...

2008-01-13 dental lab: Dear Becca: Starting out a new business is always difficult, because there are so many up front costs. Possibly the biggest mistake people make when starting a business is not allocating enough money...