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Marketing/Expert Profile

Shane Scherch

U.S.

Available

Expertise

Questions about advertising and any type of marketing communications, including planning, budgeting, creative, media research, media buying, and follow-up.

Experience in the area

I have more than 12 years experience in the field, including in-house corporate marketing and as a private consultant. Products and services I've helped to market include fast-food, air conditioning, computer software, higher education, television shows, banks, and fitness and health centers.

Organizations

American Marketing Association

Education/Credentials

Bachelors Degree.

What do you like about this subject?

Marketing communications is all around us. Sometimes it even becomes part of our pop culture, like the Pillsbury Dough Boy or "Have a Coke and a Smile." Being a part of that is very exciting.

What do you still hope to achieve/learn in this field?

I just hope to get better at what I do everyday, both in this profession, and in my personal life, too. There is always room for improvement.

Average Ratings

Recent Reviews from Users

User	Date	K	C	T	P	Comments
Will	11/09/09	10	10	10	10
F.	09/15/09	10	10	10	10
Karolina	06/15/09	10	10	10	10	I was very happy with the reply .....
Narges	03/18/09	10	10	10	10
Lisa	03/10/09	10	10	10	10

Recent Answers from Shane Scherch

2009-07-01 Advertising for community groups.:

Richard: I think putting up a TV with DVDs of some of the inventions/ideas, that would definitely give people an idea of what you are offering. It will certainly help start conversations with you

2009-07-01 Advertising for community groups.:

Richard: I am having a difficult time figuring out exactly what you do, and what you are trying to communicate. Is it a product, like a book or website? Is it a service of some kind? This is not good

2009-05-20 Business Cards Title:

Hi, Karolina: Thanks for your question. I have worked on titles for business cards as a marketing issue in the past, and after considerable time spent on the problem, I have reached the conclusion

2009-04-23 Measuring advertising effectiveness:

Dear Ashish: The best measure of success for any advertisement is, ultimately, its impact on how much the sales for the product/service/company advertised increase. Determining beforehand whether or

2009-03-31 names:

Sean: Thanks for your question. However, this type of work is something I only do for paying clients, so I can not recommend names. The reason being that much more goes into coming up with a business

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