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Marketing/Expert Profile

Shane Scherch

U.S.

Available

Expertise

Questions about advertising and any type of marketing communications, including planning, budgeting, creative, media research, media buying, and follow-up.

Experience in the area

I have more than 8 years experience in the field, including in-house corporate marketing and as a private consultant. Products and services I've helped to market include fast-food, air conditioning, computer software, higher education, television shows, and fitness and health centers.

Education/Credentials

Bachelors Degree

What do you like about this subject?

Marketing communications is all around us. Sometimes it even becomes part of our pop culture, like the Pillsbury Dough Boy or "Have a Coke and a Smile." Being a part of that is very exciting.

What do you still hope to achieve/learn in this field?

I just hope to get better at what I do everyday, both in my profession, and in my personal life, too. There is always room for improvement.

Average Ratings

Recent Reviews from Users

User	Date	K	C	P	Comments
J	12/15/10	10	10	10
Larry	06/28/10	10	10	10	Thank you very much for your insight .....
Sara	02/28/10	10	10	10
Chrissy	02/09/10	10	10	10
Sue	01/02/10	10	10	10

Recent Answers from Shane Scherch

2011-04-14 Billiboard business:

Hi, Claude: Thanks for your question. I think many kinds of businesses are interested in billboards - not just big one's like Coca Cola, Loreal, etc. There are many small, local businesses that advertise

2011-01-30 Marketing Strategy:

Dear Noah: Thank you for your question. I applaud your entrepreneurial spirit, and hope that your business is successful. First, let me say that there is no such thing as a "cheap" marketing strategy

2010-06-25 Ad Agencies:

Dear Larry: Thanks for your question. You face the same dilemma sales people in every industry face on a daily basis - how to get people to talk to you. And being in print advertising, you may be

2010-02-25 Transition from Market Research or Buying to Marketing:

Dear Ashley: Thank you for your question. I am not an expert on training or employment in the marketing field, but I can make a couple of suggestions for you based on my experience. First, with

2010-02-23 New italian coffee shop:

Dear Sara: Thank you for your question. I am sorry to hear that sales at your coffee shop are not what you had hoped for. This has been a difficult time, especially for new businesses. While I can

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