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Mark Siebert


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How do you determine if a business is franchisable? What must a company do in order to franchise? Is the current economic client conducive to franchising? How fast do franchise companies usually grow? What types of businesses are best suited for franchising? What are the franchise growth industries? Should I license my business? How do I expand my business? Looking for a Business Consultant? What is included in an Operations Manual?

Experience in the area

I have worked with hundreds of franchisors, from start-up operations to corporate giants. A franchise consultant since 1985, I founded the iFranchise Group in 1999 as an organization dedicated to developing long-term relationships with successful franchisor clientele. I am considered an expert in evaluating companies for franchisability and structuring franchise programs. I have personally assisted over 30 Fortune 1000 companies and over 200 start-up franchisors. I am frequently called upon as an expert witness in franchise-related cases, and am widely quoted in the business press. I am a regular columnist for Franchise Times and


International Franchise Association; Canadian Franchise Association


Franchise Times (monthly column) (monthly column)


Northern Illinois University

Awards and Honors

Franchise Times 20 to Watch (2002) International Franchise Association Member Recruitment Award (multiple years) AAFD Supporting Member of the Year; Top Quality Franchising Chairman's Award

Past/Present Clients

Massage Envy; GarageTek; i9 Sports; Milio's Sandwiches; Andy's Frozen Custard; EVOS; Capriotti's Sandwich Shop; Perkins; Ace Hardware Japan; Praxair; Auntie Anne's

Average Ratings

Recent Reviews from Users

Read More Comments

    K = Knowledgeability    C = Clarity of Response    P = Politeness
Robbie01/03/14101010Awesome...thanks so much Mark. Rgds Rob .....

Recent Answers from Mark Siebert

2016-06-11 Question:

Dear Sam:  Thank you for your question. Franchisors consider the contents of their operations manuals highly confidential and put much effort into keeping that information confidential, so it is unlikely

2016-03-12 digital photo franchise:

Laura: Thank you for your question. There are many resources available to investigate current franchises available. You could visit the website of the International Franchise Association (

2013-12-25 Business Structure:

Dear Rob: Thank you for your question and congratulations on the success of your business.    In the Untied States and in Australia if these three elements are present it is a franchise: A required system

2013-10-01 Some questions about franchising my business:

Dear Michelle: Thanks for your questions. I'll answer them according to your numbering above.    1) It sounds like the stock your franchisees will need is not comprised of items that are proprietary to

2011-01-05 Franchise vs. Corporate:

Dear Mike:    You are certainly on target by giving careful thought to the advantages or disadvantages of franchising vs. retaining corporate control over your locations.     When it comes to business


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