You are here:
- Home
- Business
- Global Business
- International Business
- Michael Richter - International marketing and sales consultant
International Business/Expert Profile
Michael Richter - International marketing and sales consultant
Expertise
With more than 35 years practical experience in strategic marketing in/to all 5 continents I offer assistance and/or training in internationalizing >> market research, marketingplan, practical implementation - Europe and/or worldwide on the spot.
My speciality is the marketing consultancy for producing companies - especially in investment goods or loing-lasting consumer goods.
Experience in the area
Marketing and selling of investment goods and long-lasting consumer goods or general international marketing tasks and support for small and medium-sized companies (SMEs)- General knowledge of a variety of mentalities - see also: Country knowledge
Organizations
Michael Richter - International marketing and sales consultant
Publications
Ezine Articles and more (end of page)
Education/Credentials
* Business studies at VWA, Düsseldorf/Germany (long ago)
* Accredited with the European Union, Brussels, for SMEs
* see also: CV
What do you like about this subject?
Learning permanently more about this fantastic creation -> the world and its inhabitants.
What do you still hope to achieve/learn in this field?
I simply like to exchange views with people from around the world and ... 'One man's trash is another man's treasure.' (read it somewhere ..., but it's true)
Something interesting about this subject that others may not know:
The European Union consist today out of 27 countries with totally abt. 500 million inhabitants and a multitude of languages. It is challenging - not only for the rest of Europe - to enter these markets.
Something controversial or provocative about this subject
The marketing professor Philip Kotler said something like: "Marketing takes a day to learn, unfortunately it takes a lifetime to master". So, often there will be several answers to one question - especially when talking about 'international' marketing as the world
Average Ratings
Recent Reviews from Users
K = Knowledgeability C = Clarity of Response P = Politeness| User | Date | K | C | P | Comments |
|---|---|---|---|---|---|
| Svetlana | 10/04/11 | 10 | 10 | 10 | Thanks for quick reply and advise. |
| Nancy | 08/15/11 | 10 | 10 | 10 | Thanks for your reply Michael :) |
| Ammar | 03/14/11 | 10 | 10 | 10 | Straight-forward response, direct to the point, prompt ..... |
| luiz | 12/20/10 | 10 | 10 | 3 | |
| Antema | 12/16/10 | 10 | 10 | 10 | Thanks alot Michael! great! |
Recent Answers from Michael Richter - International marketing and sales consultant
2011-08-15 International Business:
Hi Nina (same name as one of my daugthers !), I think you cannot make a difference here in general. Every company should be integer, i. e. that the counterpart (distributor, buyer, or whosever does
2011-08-14 Responsible leadership:
Hi Nancy, in fact I hear this exact expression the first time. The only thing I could imagine is that we should have in mind that - provided we are doing business globally, at all ! - we should care
2011-06-29 import garments in Brazil:
Dear Hammad, thanks for the question. However, I am a marketing consultant living in Europe and concentrating on investment goods an such, where I consult my clients to be more successful and client-centered
2011-03-13 Which country to incorporate in?:
Dear David, honestly I have no clue of all such tax-questions, etc. I only concentrate on marketing of investment goods and long-lasting consumer goods - and do not 'lead' a company being worldwide
2010-12-12 experts:
Hi Antenna, I cannot provide CV's from others but you can find mine here >> http://www.marketing-und-vertrieb-international.com/en/CV-EU-EN-0110%20w.%20pic. If there is anything suitable, I may
Answers by Expert:
©2012 About.com, a part of The New York Times Company. All rights reserved.