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Expert Profile: Michael Richter - International marketing and sales consultant

Expertise:  With more than 35 years practical experience in strategic marketing in/to all 5 continents I offer assistance and/or training in internationalizing >> market research, marketingplan, practical implementation - Europe and/or worldwide on the spot.

My speciality is the marketing consultancy for producing companies - especially in investment goods or loing-lasting consumer goods.

Experience in the area
Marketing and selling of investment goods and long-lasting consumer goods or general international marketing tasks and support for small and medium-sized companies (SMEs)- General knowledge of a variety of mentalities - see also: Country knowledge

Organizations
Michael Richter - International marketing and sales consultant

Publications
Ezine Articles and more (end of page)

Education/Credentials
* Business studies at VWA, Düsseldorf/Germany (long ago)
* Accredited with the European Union, Brussels, for SMEs
* see also: CV

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What do you like about this subject?  Learning permanently more about this fantastic creation -> the world and its inhabitants.
What do you still hope to achieve/learn in this field?  I simply like to exchange views with people from around the world and ... 'One man's trash is another man's treasure.' (read it somewhere ..., but it's true)
Something controversial or provocative about this subject  The marketing professor Philip Kotler said something like: "Marketing takes a day to learn, unfortunately it takes a lifetime to master". So, often there will be several answers to one question - especially when talking about 'international' marketing as the world is changing constantly.
Something interesting about this subject that others may not know:  The European Union consist today out of 27 countries with totally abt. 500 million inhabitants and a multitude of languages. It is challenging - not only for the rest of Europe - to enter these markets.
Average Ratings
Prestige Points: 100
Knowledge   10.0   Best of the best
Clarity of Response   7.00   Very Good
Timeliness   10.0   Best of the best
Politeness   7.67   Very Good
Number Of Questions
(in Past 24 Hours)
0
Max Questions to be Asked
(in 24 Hour period)
5
Total Questions
(since joining AllExperts)
48
Recent Reviews from Users
KnowlClarityTimePolitenessDate
1010101010/25/08
1010101012/16/07
101010/08/07
User Comments
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