International Business/Expert Profile

Expertise

With more than 35 years practical experience in strategic marketing in/to all 5 continents I offer assistance and/or training in internationalizing >> market research, marketingplan, practical implementation - Europe and/or worldwide on the spot.

My speciality is the marketing consultancy for producing companies - especially in investment goods or loing-lasting consumer goods.

Experience in the area

Marketing and selling of investment goods and long-lasting consumer goods or general international marketing tasks and support for small and medium-sized companies (SMEs)- General knowledge of a variety of mentalities - see also: Country knowledge

Organizations

Michael Richter - International marketing and sales consultant

Publications

Ezine Articles and more (end of page)

Education/Credentials

* Business studies at VWA, Düsseldorf/Germany (long ago)
* Accredited with the European Union, Brussels, for SMEs
* see also: CV

What do you like about this subject?

Learning permanently more about this fantastic creation -> the world and its inhabitants.

What do you still hope to achieve/learn in this field?

I simply like to exchange views with people from around the world and ... 'One man's trash is another man's treasure.' (read it somewhere ..., but it's true)

Something interesting about this subject that others may not know:

The European Union consist today out of 27 countries with totally abt. 500 million inhabitants and a multitude of languages. It is challenging - not only for the rest of Europe - to enter these markets.

Something controversial or provocative about this subject

The marketing professor Philip Kotler said something like: "Marketing takes a day to learn, unfortunately it takes a lifetime to master". So, often there will be several answers to one question - especially when talking about 'international' marketing as the world is changing constantly.