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I can answer questions about doing public relations and marketing for business-to-business, technology-based companies including software firms, small business, and start-ups. These questions can range on anything from media relations to online mrketing for high-tech firms. I also can answer questions on public relations and marketing for business-to-business industrial clients and small businesses.

Experience in the area

I have more than 25 years of public relations, marketing, and marketing communications in the business-to-business arena. In addition to working for one of New England's oldest and most respected B2B marketing communications firms, I also was a partner in a Rhode Island public relations firm, working with clients both domestically and globally. I am the founder of Perfect Pages.


Most of my writing appears under my clients names. However, I did write a series of articles for under my own name. And I've written several whitepapers for VendorGuru on VoIP that will be coming out shortly.


I have a BA in English from the University of Rhode Island, a BS in Communications from Rhode Island, and an MBA from Providence College, with a specialization in marketing.

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    K = Knowledgeability    C = Clarity of Response    P = Politeness
Demetrius06/17/15101010Mr.DiToro Is very helpful, clear, knowledable .....
Alfonso04/02/10101010Thank you so much Mr. DiToro for .....
Demetrius02/17/09101010He was knowledable, clear and replied in .....
Brittanni11/18/081010Thank you very much Lou! You gave .....

Recent Answers from Lou DiToro

2010-04-01 Free Press Realeases???:

Hi, Alfonso:    Thanks for the question. Generally, there's no catch. Web sites offering free distribution of press releases make money in various ways, such as through affiliate marketing or advertising

2009-04-03 Corporate Speech:

Hi, Rajat:    Here are some points for you to ponder:    Innovation is the key to surviving the future. Thanks to the Internet and other technological advances, consumers can learn more and more about

2009-02-16 questions to ask client:

Hi,    One question is, "What are your objectives?" Finding out the client's objectives often tells you what types of vehicles and activities you can use to promote the client. Get them to be as specific

2008-11-12 Few questions about being a PR specialist:

Hi,    PR offers numerous options in terms of a career, from assisting a business to helping a non-profit group to working in government. For example, you could work for companies helping them promote

2008-10-23 Public Relations:

Hi,    Needless to say, there are numerous challenges in PR. Among the biggest when working with technology clients is differentiating your client from the competition—and communicating the benefits your


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