Public Relations/Expert Profile

Expertise

I have been a PR and marketing instructor for many years and can help advise on career track; how to promote on a budget; how to find a good practitioner and just about anything relating to the practice of PR and marketing communications.

Experience in the area

PR Consultant Linda Hamburger is an award-winning publicist with a proven track record of success in promotions. With more than 20 years experience in the PR business, Hamburger has received countless bylines for published articles and has had case studies featured in PR Week, Businessweek, and Ragan's Media Report. Hamburger received a MA in Public Relations from Michigan State and a Master of Public Administration from Florida Atlantic University and has been a long-time university adjunct instructor of marketing, public relations, and sales courses. Founder and Moderator of the South Florida Public Relations Network (WWW.SFPRN.COM) and the PR Daily Digest. She works under her own independent consultancy, On Call PR and On Call Resumes.

Organizations

Founder and Moderator of the South Florida Public Relations Network (www.SFPRN.com)

Publications

Truthfully too numerous to list. A "Google" search might show a few.

Education/Credentials

MA Public Relations; Master of Public Administration

Awards and Honors

• Women in Communications Creative PR Olympics Merit Award • Finalist, Event Solutions Marketing Professional of the Year Spotlight Awards • Speaker, BizBash Funshops Fort Lauderdale and Miami • Speaker, Florida Scholastic Press Association District Conference • Vice President, Gold Coast Public Relations Council; Secretary; Board Member • Winner, Best Corporate Public Relations Program, Bernays Award • Implemented / supervised volunteer and student internship programs • Member, Adfed; Panelist resume writing workshop • Speaker at Events Expo, Orlando; University Campus Guest Lecturer • Introduced internship program of 50 students for the Source Awards • Past Secretary, Advertising Federation of the Treasure Coast • Communications Briefings, “Top Tips”

Past/Present Clients

Anson Williams; Starmaker Products; ME Productions; Anioma; Biscayne Tennis; Psychic Sisters; Alcat; Melco; Circle of Love; Multiple Sclerosis Foundation; Little People of America; MPBid; Considering Your Career; American Alliance for People with Disabilities: Mother and Daughter Bonding Network, many others...

What do you like about this subject?

Never Dull! You get paid to party, depending on the job/client. Potential to even mingle and work with celebs. Lots of opportunities to get out and mingle. Pays better

What do you still hope to achieve/learn in this field?

As the founder of the South Florida Public Relations Network (www.sfprn.com), I hope to see the group grow, to continue to be noticed in a positive way, and to serve as an accessible resource for So. Florida PR/Marcomm pros. I'd also like to do PR for some gorgeous, young celebrities or a few hot older ones (is that politically incorrect?)

Something interesting about this subject that others may not know:

Like any perceived "glamour" job, there are a lot of folks who do PR part-time along with another job - such as legal secretary or realtor or some such other income producer.

Something controversial or provocative about this subject

PR can be difficult to start in, stay in and make a consistent living from. Agency work is often stressful. You should be adept at handling criticism, office politics, cycling paychecks (up, down, up, etc.) - you might even get fired, a lot, depending on how accounts come and go or if new managers are put over you. Think flexible and be ready with a back up job at Target or WalMart, if necessary.