Direct Marketing - I have been in DM industry for over 20 years. Have owned my own agency for 20. Specialize in B2B, publications marketing. SEO expert, too. Work in all print/electronic/web media. Can answer just about any question in this area. Again, what I do not know I can find out.
BS in Communications from University of MD. Treasurer and President of Women's Direct Response Group/DC Chapter (1985-87, 1988-89). Member of the Direct Marketing Association of Washington. 2000 Program Chair for annual 2-day conference.
The best thing in my mind about direct marketing is its accountability. You can measure results, quantify information. Other forms of advertsing allow too much 'interpretation' of data.
There's always something new to learn so I hope to always be a student of something interesting!
Ultimately, the best, most effective marketing is one that zeroes in the right prospect with the right offer with the right product/service at the right time. Best part? It doesn't have to be fancy to be effective.
Everyone likes getting mail. No one likes an empty mailbox. And boxes will get almost a 100% open rate.
|Troy||01/05/10||5||10||10||Thanks for the encouragement.|
|Raj||06/06/09||10||10||10||Consie and professional.|
Hi, thanks for your question. Fastest way to do this is to work with a list broker who specializes in household and/or consumer data. Starting from the zip code of your center, they can automatically do
Congrats on your getting your first sales letter out the door. Here are a few options to turn your doc into a printable booklet: http://www.microsoft.com/education/CreateBooklet.aspx http://bookletcreator
Hi David, thanks for writing. To answer your first question ... you should ideally have the specific name/email address of the Purchase Manager. In the old days, mail might have been read by a secretary
Hi, thanks for writing. I think this can be a great idea that can reduce your costs and perhaps even become a revenue stream for you. I wouldn't, however, go to a company just yet. I'd keep things
The best route to great lists are through industry/trade associations. Many national organizations also have regional/local chapters. Here's a great source to get you started: http://www.gale.cengage.com/