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Direct Marketing/Expert Profile

Roberta Rosenberg

U.S.

Available

Expertise

Direct Marketing - I have been in DM industry for over 20 years. Have owned my own agency for 20. Specialize in B2B, publications marketing. SEO expert, too. Work in all print/electronic/web media. Can answer just about any question in this area. Again, what I do not know I can find out.

Experience in the area

BS in Communications from University of MD. Treasurer and President of Women's Direct Response Group/DC Chapter (1985-87, 1988-89). Member of the Direct Marketing Association of Washington. 2000 Program Chair for annual 2-day conference.

What do you like about this subject?

The best thing in my mind about direct marketing is its accountability. You can measure results, quantify information. Other forms of advertsing allow too much 'interpretation' of data.

What do you still hope to achieve/learn in this field?

There's always something new to learn so I hope to always be a student of something interesting!

Something interesting about this subject that others may not know:

Ultimately, the best, most effective marketing is one that zeroes in the right prospect with the right offer with the right product/service at the right time. Best part? It doesn't have to be fancy to be effective.

Something controversial or provocative about this subject

Everyone likes getting mail. No one likes an empty mailbox. And boxes will get almost a 100% open rate.

Average Ratings

Recent Reviews from Users

User	Date	K	C	P	Comments
K Das	05/28/10	9	10	10
K Das	05/28/10	9	9	10
Troy	01/05/10	5	10	10	Thanks for the encouragement.
Richard	07/01/09	10	10	10	Thank you.
Raj	06/06/09	10	10	10	Consie and professional.

Recent Answers from Roberta Rosenberg

2011-12-05 Medical Marketing:

Hi, thanks for your question. Fastest way to do this is to work with a list broker who specializes in household and/or consumer data. Starting from the zip code of your center, they can automatically do

2010-08-20 Direct Mail:

Congrats on your getting your first sales letter out the door. Here are a few options to turn your doc into a printable booklet: http://www.microsoft.com/education/CreateBooklet.aspx http://bookletcreator

2010-01-23 Email Marketing:

Hi David, thanks for writing. To answer your first question ... you should ideally have the specific name/email address of the Purchase Manager. In the old days, mail might have been read by a secretary

2010-01-01 co-op advertising:

Hi, thanks for writing. I think this can be a great idea that can reduce your costs and perhaps even become a revenue stream for you. I wouldn't, however, go to a company just yet. I'd keep things

2009-06-30 Marketing:

The best route to great lists are through industry/trade associations. Many national organizations also have regional/local chapters. Here's a great source to get you started: http://www.gale.cengage.com/

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