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- Roberta Rosenberg
Direct Marketing/Expert Profile
Expertise
Direct Marketing - I have been in DM industry for over 20 years. Have owned my own agency for 20. Specialize in B2B, publications marketing. SEO expert, too. Work in all print/electronic/web media. Can answer just about any question in this area. Again, what I do not know I can find out.
Experience in the area
BS in Communications from University of MD. Treasurer and President of Women's Direct Response Group/DC Chapter (1985-87, 1988-89). Member of the Direct Marketing Association of Washington. 2000 Program Chair for annual 2-day conference.
What do you like about this subject?
The best thing in my mind about direct marketing is its accountability. You can measure results, quantify information. Other forms of advertsing allow too much 'interpretation' of data.
What do you still hope to achieve/learn in this field?
There's always something new to learn so I hope to always be a student of something interesting!
Something interesting about this subject that others may not know:
Ultimately, the best, most effective marketing is one that zeroes in the right prospect with the right offer with the right product/service at the right time. Best part? It doesn't have to be fancy to be effective.
Something controversial or provocative about this subject
Everyone likes getting mail. No one likes an empty mailbox. And boxes will get almost a 100% open rate.
Average Ratings
Recent Reviews from Users
K = Knowledgeability C = Clarity of Response T = Timeliness P = Politeness| User | Date | K | C | T | P | Comments |
|---|---|---|---|---|---|---|
| Richard | 07/01/09 | 10 | 10 | 10 | 10 | Thank you. |
| Raj | 06/06/09 | 10 | 10 | 10 | 10 | Consie and professional. |
| Raj | 05/29/09 | 10 | 10 | 10 | 10 | prompt, cheers |
| Raj | 05/28/09 | 10 | 10 | 10 | 10 | Very Concise and to the point Thank ..... |
| Raj | 05/19/09 | 9 | 10 | 10 | 9 | Straightforward clear answers, without nonsense, Thank You ..... |
Recent Answers from Roberta Rosenberg
2009-06-30 Marketing:
The best route to great lists are through industry/trade associations. Many national organizations also have regional/local chapters. Here's a great source to get you started: http://www.gale.cengage.com/
2009-06-05 direct mail brochures jumpstart:
I think you're better off finding a good designer who can listen to what you want and give you the benefit of their expertise. You can always give them pieces you like, but I'm a big believer in letting
2008-11-16 Mini-Plan:
The cheapest, fastest way to promote CM is to locate CM on a local map and draw circles around it at 1/2, 1, 2 up to 5 miles, concentrating on 1/2 to 2 miles. Where does your target market works/hang-out
2008-10-25 Selling oppurtunity seeker mailing list:
Hi, thanks for writing. Check out the list management companies listed here. I bet there will be a few looking for what you have to offer. http://www.business.com/directory/advertising_and_marketing/direct_marketing/dir
2008-08-23 Money mailer question:
If you're renting an exclusive list you may not be able to view the individual records as the file will be sent directly to the lettershop. However, most times you can review the file before it's mailed
Answers by Expert:
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