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  You are here:  AllExperts > Business > Marketing > Direct Marketing

Expert Profile: Roberta Rosenberg

Expertise:  Direct Marketing - I have been in DM industry for over 20 years. Have owned my own agency for 20. Specialize in B2B, publications marketing. SEO expert, too. Work in all print/electronic/web media. Can answer just about any question in this area. Again, what I do not know I can find out.
BS in Communications from University of MD. Treasurer and President of Women's Direct Response Group/DC Chapter (1985-87, 1988-89). Member of the Direct Marketing Association of Washington. 2000 Program Chair for annual 2-day conference.

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Something interesting about this subject that others may not know:  Ultimately, the best, most effective marketing is one that zeroes in the right prospect with the right offer with the right product/service at the right time. Best part? It doesn't have to be fancy to be effective.
What do you like about this subject?  The best thing in my mind about direct marketing is its accountability. You can measure results, quantify information. Other forms of advertsing allow too much 'interpretation' of data.
What do you still hope to achieve/learn in this field?  There's always something new to learn so I hope to always be a student of something interesting!
Something controversial or provocative about this subject  Everyone likes getting mail. No one likes an empty mailbox. And boxes will get almost a 100% open rate.
Average Ratings
Prestige Points: 2622
Knowledge   9.67   Best of the best
Clarity of Response   9.25   Excellent
Timeliness   10.0   Best of the best
Politeness   10.0   Best of the best
Number Of Questions
(in Past 24 Hours)
0
Max Questions to be Asked
(in 24 Hour period)
3
Total Questions
(since joining AllExperts)
229
Recent Reviews from Users
KnowlClarityTimePolitenessDate
10101009/29/08
101004/28/08
1010101001/22/08
1010101011/27/07
1010101011/27/07
User Comments
Thanks Roberta. Simon
(Simon on 09/29/08)
Thank you Roberta, for your reply & advice. I really appreciate it. Best..Mike E.
(Mike on 11/27/07)
Thank you Roberta, for your reply and suggestions! I really appreciate your help. Best..Mike E.
(Mike on 11/27/07)
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Recent Answers from Roberta Rosenberg
2008-11-16  Mini-Plan The cheapest, fastest way to promote CM is to locate CM on a local map and draw circles around it at 1/2, 1, 2 up to 5 miles, concentrating on 1/2 to 2 miles. Where does your target market works/hang-out...
2008-10-25  Selling oppurtunity seeker mailing list Hi, thanks for writing. Check out the list management companies listed here. I bet there will be a few looking for what you have to offer. http://www.business.com/directory/advertising_and_marketing/direct_marketing/dir...
2008-08-23  Money mailer question If you're renting an exclusive list you may not be able to view the individual records as the file will be sent directly to the lettershop. However, most times you can review the file before it's mailed...
2008-01-21   Reaching people with debt problems? I'd definitely look for a list broker with experience in these kinds of lists - there are many and it's good to have an expert guide you as to what's available. An informative web site and/or blog...
2008-01-18  Smoothies and sandwiches Hi, thanks for writing and congrats on the possible new job. Yours, however, is a big question that can't be adequately handled in this format. I did a Google search on "Restaurant Marketing" and found...
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