Jim Gawley - Direct Marketing - Marketing - Business

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Expert Profile: Jim Gawley

Expertise: I welcome any type of question regarding direct marketing. My specialty is eMarketing, promoting businesses via email newsletters, carefully crafted websites and even cell phone text messaging. I am also well versed in all aspects of direct mail marketing.

Experience in the area
I am currently VP of eMedia with Forbes Advertising & Marketing Group, Inc. I work with a wide variety clients including trade associations, retailers, restaurants, manufacturers and others.

Organizations
Member of the Email Experience Council

Member of the American Society of Association Executives

Publications
Wall Street Journal, New York Times and many local newspapers I have appeared on CNN and CNNfn.

Education/Credentials
BSBA graduate of Boston University

Ask a Question	View Past Answers	View Ratings

Average Ratings
Prestige Points: 200
Knowledge	9.83 Best of the best
Clarity of Response	9.83 Best of the best
Timeliness	9.50 Best of the best
Politeness	10.0 Best of the best
Number Of Questions (in Past 24 Hours)		0
Max Questions to be Asked (in 24 Hour period)		5
Total Questions (since joining AllExperts)		42

Recent Reviews from Users

Knowl	Clarity	Time	Politeness	Date
10	10	10	10	08/10/08
10	10	8	10	07/29/08
9	9	9	10	02/28/08
10	10	10	10	01/28/07
10	10	10	10	12/20/06

User Comments

Thanks for your prompt response, Jim. Thank you also for suggesting alternatives for my project.
(Crystal on 08/10/08)

Hi Jim, Your thoughts are very much appreciated! I already realize that my problem is getting people to know my book exists. The question is how do
(Lydia on 07/29/08)

Best answer I could find. I hilly recomend Jim Gawley to anyone.
(Tim on 01/28/07)

That was a great suggestion about listing the features earlier...then expanding on the later...thank you!
(Tim on 12/20/06)

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Recent Answers from Jim Gawley

2008-08-11 business idea: Sorry can't help with that part, especially since I am not familiar with the Canadian market. Maybe there is an expert out there in the Canadian cellular industry. Here in the states there seems to...

2008-08-11 business idea: Kevin, There are a number of administrative things you are going to have to do to start your business, like setting up a corporate structure (llc, Inc, etc), but probably the most important is to have...

2008-08-05 Presort Software Assistance: Dear Crystal, Unless you are planning to mail a very large volume each year your best bet would be to use an outside service to perform the address standardization and presort functions you require....

2008-06-16 managing a direct marketing campaign: Richard, Without any details on the type of campaign or the type of product/service I can only give you a very general answer. The things you need to consider are: - the list - quality (how often...

2008-04-28 how to start marketing: Hi Tom, First you are going to want to make sure your site is optimized for Organic search. Many people don't pay enough attention to this. Here are some tips. http://www.stickyeyes.com/news/seo-tips-2007/...