Kyle Dietrich - Direct Marketing - Marketing - Business

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Expert Profile: Kyle Dietrich

Expertise: I can answer virtually any question related to the direct marketing process. This includes the following topics: * Topics or questions related to your current media mix; * Topics or questions related to your current or past prospecting activities, customer loyalty and cross-up-next sell activities; * Topics or questions related to direct mail strategy/planning and its integration into a larger marketing strategy/plan; * Topics or questions related to customer profile development; * Topics or questions related to list research, list acquisition, prospect database development, lead generation and management (B2B and B2C); * Topics or questions related to creative and package development strategies; * Topics or questions related to copywriting and content development; * Topics or questions related to the production, execution and management of direct marketing campaigns; * Topics or questions related to ongoing customer communications management (online and offline); * Topics or questions related to direct marketing response tracking and analysis. If I don't know the answer, I have outstanding relationships with some of the brightest minds in the industry, and can usually find the answer for you pretty quickly. I am here to assist you with accurate answers and sound, prudent advice.

Experience in the area
I am currently the President of DietrichDirect, a full service direct marketing agency and list brokerage. Prior to this, I served as an executive with one of the nation's largest privately held direct marketing companies. I have nearly 20 years experience in Direct Marketing, including extensive experience in marketing and analytical technologies, and in the online/interactive environment

Education/Credentials
*BSBA - Old Dominion University, 1990; *MA Economics - Old Dominion University, 1997 - With an emphasis on Mathematical Economics; *Many self taught programming languages and software applications that are required and commonplace in the Direct Marketing industry - simply too many to list! If its used in the marketing and communications effort within a business, I've heard of it.

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Average Ratings
Prestige Points: 250
Knowledge	10.0 Best of the best
Clarity of Response	10.0 Best of the best
Timeliness	10.0 Best of the best
Politeness	10.0 Best of the best
Number Of Questions (in Past 24 Hours)		0
Max Questions to be Asked (in 24 Hour period)		5
Total Questions (since joining AllExperts)		61

Recent Reviews from Users

Knowl	Clarity	Time	Politeness	Date
10	10	10	10	06/24/08
10	10	10	10	06/25/08
10	10	10	10	01/30/08
10	10	10	10	12/11/07
10	10	10	10	11/29/07

User Comments

Thank you greatly for your reply Kyle! I appreciate it. Best..Mike E.
(Mike on 06/24/08)

Excellent answer Kyle - Thank you! Michael
(Michael on 06/25/08)

Kyle - great answer, thank you very much. Earl
(Earl on 01/30/08)

Thank you for your time. I'll start tweaking my meta tags and see what happens.
(Ann on 12/11/07)

Thank you Kyle, for your reply! I appreciate all of that information. Best..Mike E.
(Mike on 11/29/07)

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Recent Answers from Kyle Dietrich

2008-06-08 re: SANs numbers: Michael, With respect to some of the finer details of DNC compliance as you've described them, I recommend that you contact the folks over at the American Teleservices Association (www.ataconnect.org)...

2008-05-21 how to market this water machine: Karen, If I'm assuming correctly, the units you are marketing (given their production and storage capabilities) are more for the commercial spectrum rather than residential. Under that assumption, I...

2008-04-04 Marketing Process: Zafar, While explaining the entire marketing process in this venue would be rather involved to say the least, I would look at this site for excellent information regarding the marketing process - www...

2008-01-21 Reaching people with debt problems?: Earl, There are many databases that are compiled for these specific purposes: that is, to identify individuals with past dues (i.e. 30, 60, 90 day lates) on various credit facilities such as mortgages...

2007-12-04 Getting an appointment: Hi Norman, What is the number one thing that your product has over the other two competitors already on the list? What is your trump card? And don't say price. And go about this assessment from the...