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Warren Friedl, Pro Shop Owner/Operator, "Pro Shop Operator" Magazine columnist, certified coach


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24 Years Pro Shop Owner/Operator, Small Shop columnist "Pro Shop Operator" Magazine (a trade publication). International Bowling Pro Shop and Instructors Association (IBPSIA) Charter member, IBPSIA Certified, IBPSIA "On Lanes" Certified, 2 Time Member of the IBPSIA Board of Directors and Past Secretary/Treasurer, Dick Ritger and USA Bowling Bronze certified. Certified Coach since National Bowling Council and YABA days.

Experience in the area

Bowling over 50 years, 24 Years operating Revolutions Pro Shops in 2nd Largest bowling ball market in the country, Chicagoland. 17 Years in Center operations as Marketing Director, Asst. Manager or General Manager, becoming GM in every Center I worked.


American Bowling Congress/USBC Member since 1976, bowling 50 years. International Bowling Pro Shop and Instructors Association (IBPSIA) Charter Member, 2 time member of IBPSIA Board of Directors, former Secretary/Treasurer. US Bowling Coaches Association (Bronze Coach) Bowling Writers Association of America (BWAA)


“Pro Shop Operator” Magazine columnist (trade publication). “Bowlers Journal International,” Chicago Bowler, Windy City Bowling News, Centennial, (Revolutions Pro Shops), The Bowling Tree Blog,, Revolutions e-Newsletter, and IBPSIA Net News (e-newsletter).


IBPSIA Technically Certified. Certified with the Young America Bowling Alliance (YABA) and the National Bowling Council (NBC) as a coach in 1982. Other coaching credentials include: Dick Ritger Level One, Dick Ritger Coaching Coaches, and USA Bowling Bronze Level.

Awards and Honors

Award winning bowling blog: The Bowling Tree. Created and executed Promotions highlighted in Bowlers Journal Magazine and included in the “150 Promotions for Bowling Centers” organized by the Bowling Proprietors Association of America (BPAA). Rolled Multiple 300's, participated in my first PBA regional at the age of 57 and didn't finish last! Bowled and cashed in First PBA Senior regional. First Pro Shop featured in "Bowling Industry" magazine, for customer service and merchandising, October 1996. Identified “One of the best ball fitters in the country” by then Track, Inc. President Del Warren, September 2005.

Past/Present Clients

Presenter at the IBPSIA National Convention. Presenter at Bowling Proprietors Association of America Management School DJS Associates Forensic Consulting, Technology and Animations

What do you still hope to achieve/learn in this field?

As much as I have learned over the years, I always find someone I can learn more from.

Something interesting about this subject that others may not know:

Bowling can be simple to learn, but intensely complicated to master.

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Recent Answers from Warren Friedl, Pro Shop Owner/Operator, "Pro Shop Operator" Magazine columnist, certified coach

2017-02-10 Switch from full roller to 3/4 roller:

Dave J,  Worked with full roller bowlers for years, I've found without a very compelling   Reminder, like a rigid wrist device, like the old Cobra gloves with the extended   Metal finger, it's very difficult

2017-01-21 A little hook:

Lulu,  What ball are you bowling with? Is it shiny or dull? How is the grip positioned to the center of gravity, top of the core, and mass bias? (A picture would help, gripping holes to camera).     The

2017-01-04 EQUIPMENT:

Herb,   Thanks for the follow-up info. Negative in a layout often gets the ball to read the lane VERY early, not a solution, unless you are going for a roll out shot.     Your closer track flares suggest

2016-12-31 blind bowlers:

Warren,  It would be ideal for that to be the case, but the machine is set up to show as close to the score needed as possible.     It is a machine and a complicated software improvement for a small problem

2016-11-07 EQUIPMENT:

Herb,  First, if you swing the ball, it covers more boards and would be picked up by the lane devices as rolling slower than straight down the lane trajectory. If I can't get accurate information, I can't


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