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- Peter Gabany
Advertising/Expert Profile
Expertise
Strategic planning: Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched
Experience in the area
Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.
Education/Credentials
RGD Ontario - www.rgdontario.com
CAAP - ICA
CPPP - ICA
What do you like about this subject?
Our client base is very diverse. Our job changes daily. It is the challenge and the changes that make this job most compelling. It is darn fun!
What do you still hope to achieve/learn in this field?
Everything
Something interesting about this subject that others may not know:
If you are new to this occupation, know that there are so many facets that make this business interesting. Don't discount anything and learn about everything.
Something controversial or provocative about this subject
Me!
Average Ratings
Recent Reviews from Users
K = Knowledgeability C = Clarity of Response T = Timeliness P = Politeness| User | Date | K | C | T | P | Comments |
|---|---|---|---|---|---|---|
| Mikayla | 11/18/09 | 10 | 10 | 10 | 10 | Thank you. I know your time is ..... |
| Danielle | 11/11/09 | 10 | 10 | 10 | 10 | |
| Dan O'Donnell | 11/11/09 | 10 | 10 | 10 | 10 | Thanks so much for the reply and ..... |
| Stacey | 11/11/09 | 10 | 10 | 10 | 10 | Thank you so much for all the ..... |
| Kirtiman | 10/27/09 | 10 | 8 | 10 | 10 |
Recent Answers from Peter Gabany
2009-11-16 Delays:
Blair, Thank you for your candor. Project delays… yikes! All too often this can be a two way street as creative is not always the most efficient due to lack of process, egos and well, that's creative
2009-11-11 Advertising Direction:
Mikayla, For myself, I would set my sites on either position, but know that both are up the chain at any modest size to large agency. No one that I know graduate and achieve this position without having
2009-11-11 follow-up to previously asked question:
Stacey, People seem to do parts of the retainer formula and not all of it. I for 1 cannot understand why agencies would set a budget amount, work past the budget and NOT bill for it. Why are you in
2009-11-06 Marketing Retainer Agreements:
Dan, We draft a custom agreement in each case so no, we are not comfortable delivering one your way, but both AIGA and RGD Ontario make agreements available for download on their site. Please note that
2009-11-06 entry-level account planning:
Jennifer, Great questions. Account planning is a great carer path and frankly bravo for setting your sites in this direction. An account executive in BIG agency is the equivalent of slave. Oh yes, you
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