Peter Gabany - Advertising - Advertising - Jobs/Careers

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Expert Profile: Peter Gabany

Expertise: Strategic planning: Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched

Experience in the area
Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.

Education/Credentials
RGD Ontario - www.rgdontario.com
CAAP - ICA
CPPP - ICA

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Something interesting about this subject that others may not know: If you are new to this occupation, know that there are so many facets that make this business interesting. Don't discount anything and learn about everything.

What do you like about this subject? Our client base is very diverse. Our job changes daily. It is the challenge and the changes that make this job most compelling. It is darn fun!

Something controversial or provocative about this subject Me!

What do you still hope to achieve/learn in this field? Everything

Average Ratings
Prestige Points: 2624
Knowledge	9.84 Best of the best
Clarity of Response	9.73 Best of the best
Timeliness	9.82 Best of the best
Politeness	9.94 Best of the best
Number Of Questions (in Past 24 Hours)		1
Max Questions to be Asked (in 24 Hour period)		3
Total Questions (since joining AllExperts)		450

Recent Reviews from Users

Knowl	Clarity	Time	Politeness	Date
10	10	10	10	11/24/08
9	9	10	10	11/25/08
10	10	10	10	11/18/08
10	10	10	10	11/13/08
10	10	10	10	10/31/08

User Comments

Mr. Gabany, I appreciate your help. It is still unclear what I may add in my portfolio outside of what I have done in my coursework and that is ok
(Joshua R. Woolery on 11/24/08)

Thanks Pete! Much obliged.
(Bob on 11/25/08)

very much appreciated
(paul zullo on 11/18/08)

Thank you!!
(Albina on 11/13/08)

Thanks!
(sandeepa on 10/31/08)

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Recent Answers from Peter Gabany

2008-11-24 Entry-level question:: Josh, I just finished giving advise to a creative about preparation of a portfolio. Do not hesitate to put one together for yourself. Here is what I wrote. While the portfolio is important from the...

2008-11-21 Current Portfolio Trends: Absolutely not. While the portfolio is important for the prospective employer to see the work, it is far more important to act as a calling card. If you have the opportunity to see an art, design or creative...

2008-11-18 agency retainer billing: Far be it from me to say that there is a right or wrong way of doing it but what I see from your sample it is very much the same as what we do. It is simple clear and concise. The retainer invoice...

2008-11-13 Advertising: Nothing in life is easy and absolutely nothing in advertising is easy. If you really want the job the job will find you. That does not mean that it is easy. Getting in on the ground floor is what matters...

2008-11-13 Advertising: Tenacity, perseverance, understanding, leadership, strategic thinking, outgoing personality, wit and charm - this is all that it takes. Oh yea and an ability to be looking behind you to see who is trying...