Advertising/Expert Profile

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Strategic planning: Objective based communicaitons, ad creative graphic design, writing, photography - buying and making, illustration - buying, print, outdoor, event, media, media planning, broadcast, how to select an agency, what the client must provide, pitching a client / being pitched

Experience in the area

Nearly 30 years in the business - 29 years operating an agency. Creative direction and agency management.


RGD Ontario - Possibly the best graphic design association anywhere. Leading the way in professional accreditation worldwide.


Ryerson University - Photographic Arts CAAP - ICA CPPP - ICA

Awards and Honors

Reggie Awards winner - Design Edge Canada SoGood Awards Winner - Social Good entries Design At Work Awards - many years.

Past/Present Clients

Our clients are successful in the business of manufacturing, chemical, nuclear, logistics, shipping (ships, trucks, rail, air), medical services (hospitals, ambulance and medical transfer, travel health, medical centres), tourism (fishing, destination, culinary, arts, more), not-for-profit.

What do you like about this subject?

We live for design and communications. Our client base is very diverse. Our job changes daily. It is the challenge and the changes that make this job most compelling. It is darn fun!

What do you still hope to achieve/learn in this field?

How to squeeze even more value into all we deliver.

Something interesting about this subject that others may not know:

If you are new to this occupation, know that there are so many facets that make this business interesting. Don't discount anything and learn about everything.

Something controversial or provocative about this subject

Everyone is a designer, a writer, an ad guy (person), but reality is that there are so very many things that must come together to arouse peoples interest and convert them to brand loyal, a customer, a “trier” of your stuff.

Average Ratings

Recent Reviews from Users

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    K = Knowledgeability    C = Clarity of Response    P = Politeness
Nidhi04/17/151010Thank you for the advice.
Sagar03/17/14I guess my question was wrong. Never .....
Lee02/03/14101010Interesting insight, thanks!
Renee11/08/1310Thanks! I went with In-House Interactive & .....
srikant11/04/13101010Thanks a lot. It was really helpful .....

Recent Answers from Peter Gabany

2017-03-28 Ad vs Media:

A media agency is not a “creative” agency per se—meaning, where ads are created, but instead where media planners and buyers use their ‘creativity’ to plan and buy the best places for ads and commercials

2015-10-28 Enhancing job prospects?:

Without knowing the content of your solicitation (cover letter, resume, etc) I really can't comment. How can I possibly tell you how to improve something that I haven't yet seen. The other part is that

2015-10-07 commission structure:

Kimmie,    This commission thing is DEAD (for the most part). I don't know where you are living so comments may not be relevant. In the US, Canada and most of Western Europe the agency commission is 15%

2015-06-29 Skill Set For Older Job Applicant:

Anne,    Answer 1. I believe now that you can list the Adobe Creative Suite because if you are familiar with one you are familiar with most of the others. But you can specifically include the key programs

2015-04-17 Advertising as a career after getting my degree in a different subject:

Nidhi,    An engineering degree would be a tremendous advantage to an agency. We all know advertising for food, beverages, vehicles and electronics but there is a rich side of advertising that people don't


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