Advertising/Expert Profile


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Expertise

Strategic planning: Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched

Experience in the area

Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.

Education/Credentials

RGD Ontario - www.rgdontario.com
CAAP - ICA
CPPP - ICA

What do you like about this subject?

Our client base is very diverse. Our job changes daily. It is the challenge and the changes that make this job most compelling. It is darn fun!

What do you still hope to achieve/learn in this field?

Everything

Something interesting about this subject that others may not know:

If you are new to this occupation, know that there are so many facets that make this business interesting. Don't discount anything and learn about everything.

Something controversial or provocative about this subject

Me!

Average Ratings

Recent Reviews from Users

Read More Comments

    K = Knowledgeability    C = Clarity of Response    P = Politeness
UserDateKCPComments
Rajesh02/07/12101010Thanks Peter
mostafa12/24/11too much late very short response
Rico11/05/11101010Thank you, Peter. Really appreciate it!
jamiu07/20/1110has really confirmed my submission at a .....
Prashant S Akerkar07/01/11101010Dear Peter Thank you very much. Thanks .....

Recent Answers from Peter Gabany

2011-11-01 pdf:

We are on a Mac platform but assume that MS Word works similarly on Mac or PC. Simply select print and instead of the pushing the print button, you must first select the PDF drop down menu in the bottom

2011-09-30 Portfolio Schools:

1./ It is great to have knowledge about the industry and understanding Graphic Design is certainly an advantage when collaborating with the creative team but it is FAR more important that you have a general

2011-07-15 advertising:

Please conduct a search on my posts as I have outlined a number of billing scenarios based on retainers. Feel free to call me if you would like to discuss further - many people have. As to your question

2011-06-30 Advertising Career/Profession:

Dear Peter    Please correct me in my thought process about Advertising.    1. Advertising is an art and not a science.    It is both.    2. Skills required are Creative Design.    And add, Client relationship

2011-05-24 advertising:

I wish I know where you were. I would firmly recommend that you take a course that motivates you the most. For me, I would find the absoute best graphic design school in the world and attend it to earn

 

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