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- Peter Gabany
Advertising/Expert Profile
Expertise
Strategic planning: Objective based advertising, Ad creative, Writing, Photography - buying and making, Illustration - buying, Print, Outdoor, Event, Media, Media Planning, Broadcast, How to select an agency, What the client must provide, Pitching a client / being pitched
Experience in the area
Over 25 years in the business - 22 years operating an agency. Creative direction and agency management.
Education/Credentials
RGD Ontario - www.rgdontario.com
CAAP - ICA
CPPP - ICA
What do you like about this subject?
Our client base is very diverse. Our job changes daily. It is the challenge and the changes that make this job most compelling. It is darn fun!
What do you still hope to achieve/learn in this field?
Everything
Something interesting about this subject that others may not know:
If you are new to this occupation, know that there are so many facets that make this business interesting. Don't discount anything and learn about everything.
Something controversial or provocative about this subject
Me!
Average Ratings
Recent Reviews from Users
K = Knowledgeability C = Clarity of Response T = Timeliness P = Politeness| User | Date | K | C | T | P | Comments |
|---|---|---|---|---|---|---|
| Kirtiman | 10/27/09 | 10 | 8 | 10 | 10 | |
| Kirtiman | 10/27/09 | 10 | 10 | 10 | 10 | |
| Nick | 10/08/09 | 10 | 10 | 10 | 10 | |
| Petra | 10/06/09 | 10 | 10 | 10 | 10 | I am very impressed that this information ..... |
| Carter | 08/15/09 | 10 | 10 | 10 | 10 | Thank you, very useful to have an ..... |
Recent Answers from Peter Gabany
2009-11-06 entry-level account planning:
Jennifer, Great questions. Account planning is a great carer path and frankly bravo for setting your sites in this direction. An account executive in BIG agency is the equivalent of slave. Oh yes, you
2009-10-27 Retainer / fix fee confusion / per hour costs:
How to figure this out - and in India no less. There is a model used universally that is a good start. By the way - your model is an excellent one. But it does not take into account what to charge for
2009-10-26 over smart clients:
Kirtiman, The slippery slope. You are NOT in charge of the product, it's sales channels, its overall quality or their sales force so you can hardly be in charge of sales targets. And you don't have
2009-10-17 design degrees:
Guerrilla marketing has assorted meanings and the interpretations vary but any marketing that seems to be outside the normal media solutions of an ad agency seem to be generically labeled as Guerrilla
2009-10-08 design degrees:
A degree is always helpful but no, not necessary - especially if you are stellar at your work. A great, innovative, creative portfolio with a strong knowledge base in on-line application development, print
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