About > AllExperts  
Search for
  Main Menu Ask a Question Browse Past Answers Meet Top Experts Be an Expert Login (Experts Only)
About Us  ·  FAQ  ·  Tell Friends About Us  ·  Link To Us  ·  Free Encyclopedia  ·  Disclaimer  ·  Tech Support   
  You are here:  AllExperts > Jobs/Careers > Advertising > Advertising

Expert Profile: Sean Trapani

Expertise:  I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory.
I have 15+ years ad agency experience as a copywriter and creative director. My experience covers general agency work, such as consumer print and broadcast, as well as specialized communications such as directory advertising, recruitment advertising and employee communications. My work has received dozens of awards, including ADDYs, Silver Microphones, Tellys and others.

Ask a Question       View Past Answers       View Ratings            
What do you like about this subject?  Good advertising forces people to thing about things in new ways. Sometimes advertising is rather dry. But sometimes, it can force you to think about what you really value in life.
What do you still hope to achieve/learn in this field?  I hope to guide others to the right way of approaching advertising. To see it as an opportunity to speak to others with clarity and respect, not volume and trickery.
Something interesting about this subject that others may not know:  Rudolf the Red-Nosed Reindeer was created by an advertising copywriter.
Average Ratings
Prestige Points: 1926
Knowledge   9.80   Best of the best
Clarity of Response   9.78   Best of the best
Timeliness   9.97   Best of the best
Politeness   10.0   Best of the best
Number Of Questions
(in Past 24 Hours)
0
Max Questions to be Asked
(in 24 Hour period)
3
Total Questions
(since joining AllExperts)
282
Recent Reviews from Users
KnowlClarityTimePolitenessDate
1010101011/03/08
1010101010/09/08
1010101009/26/08
1010101009/15/08
1010101009/16/08
User Comments
Thank you for the info Sean.
(Ash on 11/03/08)
So helpful!!
(Montana on 09/26/08)
Thank you so much for the quick and informative response! I appreciate the insight-very helpful.
(Lisa on 09/15/08)
View All Comments
Ask a Question       View Past Answers       View Ratings            

Recent Answers from Sean Trapani
2008-11-24  RE: Degree to be able to work for ad agency Hi, Ashley The AA is a good start. I checked online and didn't see a course track for MCC's program - that means I can't advise you as to how complete their program is. However, you will eventually...
2008-11-13  Advertising Well, the US economy is in a bit of a tough spot, so I suspect things are bit tougher now than usual. But it is a competitive business and not easy to get into...but not absurdly tough either. There...
2008-11-13  Advertising Hi, Albina The ad industry needs nice people, too. Sure, it's rough. Every day you make something that's precious to you only to watch it abused by critics. But that's the low point. The high...
2008-11-03  Advertising Impressions Jacki, There is no rule on this. Someone who made their living off of buying and selling media space would quote studies that suggest about 3-5 impressions (or a "frequency" of 3-5). But the simple...
2008-11-03  Finding a good school for advertising design Lynne, What is "good" for one student, might not be good for another (an area I've touched on in other posts). The basics to ask any school include: Results - ask the school what percentage of...
More Answers for "Advertising"


Advertise on This Site | User Agreement | Privacy Policy | Kids' Privacy Policy
Copyright  © 2008 All rights reserved. AllExperts is a property of About, Inc.
The About logo, About and About.com are registered trademarks of About, Inc.