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Advertising/Expert Profile

Sean Trapani

U.S.

Available

Expertise

I am a professor of advertising at the nation's largest art and design school. I teach general advertising courses, copywriting and brand theory.

Experience in the area

I have 15+ years ad agency experience as a copywriter and creative director. My experience covers general agency work, such as consumer print and broadcast, as well as specialized communications such as directory advertising, recruitment advertising and employee communications. My work has received dozens of awards, including ADDYs, Silver Microphones, Tellys and others.

What do you like about this subject?

Good advertising forces people to thing about things in new ways. Sometimes advertising is rather dry. But sometimes, it can force you to think about what you really value in life.

What do you still hope to achieve/learn in this field?

I hope to guide others to the right way of approaching advertising. To see it as an opportunity to speak to others with clarity and respect, not volume and trickery.

Something interesting about this subject that others may not know:

Rudolf the Red-Nosed Reindeer was created by an advertising copywriter.

Average Ratings

Recent Reviews from Users

User	Date	K	C	T	P	Comments
Jillian	11/11/09	9	10	9	10
kirtiman	10/27/09	10	10	10	10
Chris	10/14/09	10	10	10	10	Prof. Trapani, Thank you for your advice!
William	09/22/09	10	10	10	10	Great! Thank you.
Adam	09/17/09	10	10	10	10	Awesome.

Recent Answers from Sean Trapani

2009-11-11 How you started:

Mikaya, I didn't know what a "copywriter" was when I graduated from college (with degrees in Literature and Philosophy). While job searching, I read a help-wanted ad from a radio production company

2009-11-08 From Account Management to Copywriter:

First off, Nikki, don't be so hard on yourself. You are a creative already...just one without the ideal job. That said, don't think of yourself moving from psuedo-copywriter to "real" copywriter. You

2009-10-27 presentations:

Danielle, Every agency is different. In some, this is a job for the creative director. In others - especially smaller shops - the copywriter and art director (who came up with the ideas) may be permitted

2009-10-26 over smart clients:

My advice is to trust your instincts. It is not unheard of for a client to ask their agency to tie a PERCENTAGE of their compensation into sales results. However, it sounds like you already have doubts

2009-10-20 Collecting the balance on a job:

Walk away, Laurie. You might come out on the short end now. But you never want to burn bridges - and bad word of mouth travels faster than good. Simply tell her that you would love to work with

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