General Retail Business Issues/Expert Profile

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Simply put, I help Retailers make more profit! You will NOT hear me talk about excessive stock control mechanisms, specialized POS software, or sales training. Instead, I am available to answer questions relating to retail fundamentals - the art of buying and selling - and making a healthy profit along the way. Areas of specialty include: - CASHFLOW - how to keep your business in the black (or get it out of the red!) - PRICING - strategies, margin, mark-up, wholesale to retail, etc. - PRODUCTS - what to buy, what to avoid. - PRESENTATION - the science of product placement! - SALES - how to grow these fast, and keep the cash register ringing. - AGED STOCK - a silent profit killer! How to manage this area of your business - SUPPLIERS - leveraging these relationships so you get more from them! - MARGIN EROSION - and how to prevent it. If you have any general or specialized retail issue, I am happy to help you out. Also happy to talk to manufacturer/wholesalers who are looking for advice on breaking their products into the retail market. Follow me on Twitter @retailguru, or check out my blog for other useful advice (free!)

Experience in the area

15+ years experience in the Retail industry - unlike many experts, I have made my money from my own retail ventures, not from selling my advice! Over ten years of my retail life was as a troubleshooter - my job was to fix the messes! I have worked with a huge variety of retailers to turn their struggling businesses around, and have found there are a number of principles that apply to all types of retail businesses, from luxury boutiques through to 2nd hand stores. I own a successful retail business in New Zealand, which has recently been franchised. My success comes in retail from the same strategies I am happy to share with you. I am also the author of The Retail Prosperity System - a handbook for Retailers who want to make more money from their retail businesses. This outlines the strategies I have developed and used in retail myself.


A number of Retail Associations, including NZRA, BNI (you would be amazed how networking can improve your revenues!), EMA, New Zealand Franchise Association


Author of The Retail Prosperity System, various forums and blogs.


Studied Law at Otago University, and let's be honest - nothing beats 15 years real experience in the retail world, including building my own successful retail chain from scratch!

Awards and Honors

New Zealand TOP SHOP finalist - 2010

What do you like about this subject?

No matter how hopeless it looks for a retail business, the majority of the time there is a way to make the business profitable. I enjoy finding this way!

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    K = Knowledgeability    C = Clarity of Response    P = Politeness
Bob05/20/14101010Great insight. Thank you for taking your .....
Terry03/02/14101010Super!! Thank you so much for that .....
Terry02/28/14101010Thank you sooo much!!!! Very simple and .....
Tony01/07/12101010I would like to thank you for .....
Tony12/29/11101010Stu, I cannot tell you enough how .....

Recent Answers from Stu Jordan

2014-06-05 Re: Markups on Products:

Hi Howard,    If you can make 35% margin, and the retailer can double their money, you will have a winning product - if you are approaching supermarkets, be aware FMCG work on different systems and margins

2014-06-04 Re: Markups on Products:

Hello Howard    You have not specified the cost of the product, so to answer your question on a more holistic level, yes, retailers want to double their money on products. Depending on volumes you are

2014-03-01 setting prices from manufacturing body/facial lotionsto wholesale:

The main reason for "minimum order quantities", or MOQs, is simply when you have a FREE FREIGHT arrangement with the retailer. So if you are offering free freight, you do not want to be shipping small

2014-02-27 setting prices from manufacturing body/facial lotionsto wholesale:

Hi Terry,    Well done on the plan to expand your business! Wholesale pricing and markup is probably the area I am most asked about - fortunately, I am also a manufacturer who wholesales as well as retails

2012-08-20 Pricing Structures and Profit Margins:

Hi Mark    Always exciting to see the entrepreneurial spirit alive and well.    With regard to your questions:    On the topic of distributors, this is something I often warn small start-ups against.


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