Marketing Research/Expert Profile

Expertise

I can answer questions regarding how small/mid-sized businesses can interview their clients, prospects, referral sources, key employees, board members, etc. to understand their needs in greater depth, as well as to understand their perceptions of your business and their competition.

Experience in the area

I own a brand consulting firm, FEARLESS BRANDING, which specializes in helping firms that provide high value services and products directly to clients sell more effectively. Types of clients include: Financial planning, mortgages, interior design, construction, training and development, coaching, etc. I have conducted hundreds of interviews with clients of my clients and have learned that many firms do not fully understand the full extent of the value they provide.

Education/Credentials

BA History, Vassar College