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- Katherine A. O'Neill
Marketing Research/Expert Profile
Expertise
I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.
Experience in the area
I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers
Organizations
Healthcare Businesswomen's Association Pharmaceutical Marketing Research Group
Education/Credentials
Ph.D. Experimental Psychology, University of Rhode Island, 1983 B.S., Psychology, Emmanuel College, Boston, 1976
Past/Present Clients
Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth
Average Ratings
Recent Reviews from Users
K = Knowledgeability C = Clarity of Response P = Politeness| User | Date | K | C | P | Comments |
|---|---|---|---|---|---|
| April | 02/05/12 | 8 | 10 | 10 | Thank you for your quick response. I ..... |
| Kevin | 01/31/12 | 10 | 10 | 10 | Thanks for your advice! |
| shaher bano | 10/23/11 | 10 | 10 | 10 | |
| Rashaun | 10/14/11 | 9 | 10 | 10 | |
| Radhika | 02/18/11 | 8 | 7 | 10 | Hi, katherine, Thanks for the reply Cheers ..... |
Recent Answers from Katherine A. O'Neill
2012-01-26 Nationwide company profiling question:
Some ideas: I would think that states have lists of licensed dentists, along with their addresses. Also, the public library may have some kind of business listings that would include dental offices.
2011-10-09 Matress Sellers Economics:
I cannot answer these questions, but I can point you in the direction of finding the answers. I suggest that you do an Internet search for furniture manufacturing association and similar groups to see
2011-04-03 Research:
Jim there is no specific place to go and get this type of info. I would suggest the following possible sources of information: local chamber of commerce or other type of business association, do a web
2011-02-10 How to evaluate a market research company:
There are several ways to evaluate a company. First, look at the expertise of the management - their educational background and experience. Also, ask about the overall experience of the company. What
2011-01-30 Market Research:
You would be well served to conduct some research prior to launching your business. The two most important issues are: consumer interest in the products and pricing. You have a couple of different choices
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