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Katherine A. O'Neill


I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.

Experience in the area

I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers


Healthcare Businesswomen's Association Pharmaceutical Marketing Research Group


Ph.D. Experimental Psychology, University of Rhode Island, 1983 B.S., Psychology, Emmanuel College, Boston, 1976

Past/Present Clients

Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth

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    K = Knowledgeability    C = Clarity of Response    P = Politeness
Anita 07/04/13101010Thank you for that wonderful help.
Peter Moomaw04/28/13101010 
S. Mahabir02/02/13101010 
Dave12/16/12101010Thank you very much, Katherine! These were .....

Recent Answers from Katherine A. O'Neill

2016-06-11 query:

Sam - this is a good summary of market research methods and applications.    Make sure that your methods are appropriate for


I can't prepare a questionnaire for you - but I can guide you in how to prepare it.  You need to consider a) your customers (end user vs. distributor) b) key features and benefits of your product c) price

2013-09-24 Calculating Market Size:

Evan, the food industry is not my area of expertise.  My best advice is to use the survey data that  you collected to segment your market and come up with 3 estimates of SOM - optimistic, realistic and


Your objective is the service you want to provide to clients and the outcome that you want them to achieve.  Your achievements should be what you have done for your clients - designed advertising campaign

2013-04-28 Crosstabs: column proportions test:

Peter - you are absolutely correct about the statistics.  Having said that, in my 25 years in market research at MAJOR companies, no one cared much about the stats, particularly for something like  crosstabs


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