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- Katherine A. O'Neill
Marketing Research/Expert Profile
Expertise
I can answer questions about what kinds of research techniques to use to address specific issues - the difference between qualitative and quantitative research. I can answer questions about types of qualitiative research techniques - including focus groups, interviews, online research, projective techniques and others. In addition, I can provide direction to sources on healthcare research and statistics.
Experience in the area
I have been a market research analyst and consultant for 20 years in the pharmaceutical and biotech industries. I have personally conducted hundreds of interviews and focus groups with healthcare professionals and consumers
Organizations
Healthcare Businesswomen's Association Pharmaceutical Marketing Research Group
Education/Credentials
Ph.D. Experimental Psychology, University of Rhode Island, 1983 B.S., Psychology, Emmanuel College, Boston, 1976
Past/Present Clients
Boehringer Ingleheim, Group DCA, Schering Plough, Pfizer, Optum Health Group, Bayer, Wyeth
Average Ratings
Recent Reviews from Users
K = Knowledgeability C = Clarity of Response T = Timeliness P = Politeness| User | Date | K | C | T | P | Comments |
|---|---|---|---|---|---|---|
| Olga | 11/23/09 | 10 | 10 | 10 | 10 | Thank you very much. |
| carol | 09/29/09 | 8 | 10 | 10 | 10 | many thanks Katherine, i will do as ..... |
| Bhuvana | 09/21/09 | 10 | 10 | 10 | 10 | |
| ahmad s. alanazy | 07/30/09 | 10 | 10 | 10 | 10 | Thank u very much Katherine,i am ..... |
| Arturo | 06/22/09 | 10 | 10 | 10 | 10 | Muchas gracias!! I'm gonna take your advice ..... |
Recent Answers from Katherine A. O'Neill
2009-10-22 Marketing:
Dear Azuan, The first part of your question regarding marketing mix is really a marketing question and should go to a marketing expert, not market research. As for the second part - Marketing research
2009-09-28 Charity Shops in U.K.:
Dear Carol, I can help with methodological or data interpretation or research planning questions, but I do not provide actual data. For this kind of information I would suggest that you Google your questions
2009-08-06 Marketing statistics:
This is not my area of expertise, butI can give you a couple of suggestions. First, I would go to the National Chamber of Commerce website and see if they could provide that information - or the US Small
2009-05-29 marketing research:
This is a very broad question. Marketing research provides the marketing manager with a wide variety of information about the market, competitive products, perceptions of his product, etc. Market research
2009-05-19 new business:
Your questions are a little confusing. Let me see if I can simplify this. First, lets say the product is ear muffs. You need to find out how many ear muffs are sold in your country each year, and what
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