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- Alex J. Caffarini
Marketing Research/Expert Profile
Expertise
I can answer questions on any of the following: * Determining the best marketing research method for your needs; * Conducting surveys (including questionnaire design); * Measuring the effectiveness of marketing promotions; * Determining market size or market share; * Data analysis; * Statistical modeling; * Sales or business forecasting; and * Market segmentation.
Experience in the area
I have 15 years of marketing research experience across several different industries, including banking, insurance, retail, and non-profit.
Organizations
American Marketing Association
Education/Credentials
M.B.A. in Marketing and Quantitative Methods, and B.B.A. in Economics, both from Loyola University Chicago.
Average Ratings
Recent Reviews from Users
K = Knowledgeability C = Clarity of Response T = Timeliness P = Politeness| User | Date | K | C | T | P | Comments |
|---|---|---|---|---|---|---|
| Manmohan Singh | 10/13/09 | 10 | 10 | 10 | 10 | Well, the information was very much productive ..... |
| Bhuvana | 09/21/09 | 10 | 10 | 10 | 10 | |
| Mette | 08/22/09 | 9 | 10 | 10 | 10 | Alex, Thank you very much for the ..... |
| John | 08/17/09 | 10 | 10 | 10 | 10 | Alex, I certainly appreciate your advice. I ..... |
| Dave | 08/12/09 | 10 | 10 | 10 | 10 | Although my question was obviously one coming ..... |
Recent Answers from Alex J. Caffarini
2009-10-13 Market Research in Finance Accounts Legal & HR:
Manmohan, The business news and your industry's trade publications and trade associations are good starting points to keep track of what your competition is doing. If your competitors are publicly
2009-10-08 Website feedback survey:
Mark, If you're asking clients to give you feedback about your current website, you need to make sure that all those people on your database visit and go to your web site. If you have 1000 clients
2009-10-04 marketing research:
Kaniyoor, To answer your questions: You can apply marketing research in many ways. But you must first define your business problem. What is the problem your animation school is facing? As someone
2009-09-17 Market Research fail:
Marketing research data can be useless for many reasons, the main cause being that the managers failed to define the business problem adequately. Without a clear understanding of what they want to solve
2009-09-15 marketing:
I would first ask the small business person what insight he/she is seeking from marketing research and what decision or action he/she wishes the research to inform. Part of the reason marketing research
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