Marketing Research/Expert Profile

Expertise

I can provide suggestions on how to go about getting feedback from consumers that will improve your odds of having a succesful product or service. Consumers determine the level of success of your business, so it is critical that your product or service meet their expectations. I am particularly experienced in marketing children's products....also product advertising.

Experience in the area

Marketing Research Director Mattel Toys - 8 years Marketing Research Director Chiat/Day Advertising - 8 years Principal, Emanuel Rappaport & Associates - 21 years Conducted Marketing Research projects i a variety of industry categories. (41 categories) Retainer situations: Colombia Pictures; Ketchum Advertising ; Ringling, Barnum & Bros Circus (currently Retired)

Organizations

American Marketing Association

Education/Credentials

B.A. Los Angeles State College

Awards and Honors

Marketing Instructor - University of Southern California

Past/Present Clients

Will provide on request,