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Beverage Distribution/Expert Profile
Expertise
Over 27 years experience, with 17 in international FMCG in back office operations and in field sales and data collection, including design, development and deployment of Handhelds, Marketing Equipment (Service, Tracking and Return on Investment), reporting and Vending management. Have participated on the launch of operations in new markets, and re-engineered the back office in several countries.
Experience in the area
Designed and led the development and deployment internal ERP system for Pepsi used in On-Premise/Vending in 13 markets. Designed 2 handheld systems, the latest is now deployed in 4 markets internationally. Re-engineered the back office functions (settlements, despatch, invoicing, credit control, etc) for over 20 snack, confectionary and beverage operators. Developing software: Progress, VB, Access, C, Sybase, SA
Organizations
Innovative-Selling Solutions; SalesSuite
Publications
BudapestSun
Education/Credentials
State University of New York - BA Economics NYU - Courant - Graduate work - Computing
Awards and Honors
Moderator of LinkedIn CEE Group
Past/Present Clients
PepsiAmericas PepsiCola International PepsiCola Company British Steel British Telecom Britvic (Pepsi's bottler in the UK) AT&T BellSouth Mars Overseas Bottling Pepsi France Matutano (Frito-Lay Spain) Frito-Lay Pepsi Foods International Chase Manhattan Bank Kidder Peabody National Power SmithKline Beecham Mars Overseas Bottling (Pepsi Azerbaijan) A&P Bottling (Pepsi Serbia & Montenegro) Iberia Bottlers (Pepsi Georgia)
What do you still hope to achieve/learn in this field?
I'm learning all the time about the different ways of doing business and applying best practices to new business cultures. Our teams are working in several countries: in the CIS, Central Europe, Middle East.
Average Ratings
Recent Reviews from Users
K = Knowledgeability C = Clarity of Response P = Politeness| User | Date | K | C | P | Comments |
|---|---|---|---|---|---|
| Jan | 01/12/12 | 10 | 10 | 10 | |
| Peter Devine | 11/05/11 | 10 | 10 | 10 | great !! Thank you very much!!!! |
| Laurent | 06/17/11 | 10 | 10 | 10 | Thank you very much. Now I have ..... |
| Teresa | 06/10/11 | 9 | 9 | 10 | Thank you very much. I had not ..... |
| Jessica | 06/10/11 | 10 | 10 | 10 | Eric, thank you so much for your ..... |
Recent Answers from Eric Hofer
2012-01-28 Finding a brandy:
Seems we have a repeat question for me. One of my correspondents got the answer to this a few years ago. http://en.allexperts.com/q/Beverage-Distribution-2426/Finding-Companys-address-p
2012-01-19 Terminology: On & Off Trade:
I'm not 100% on this, as this term varies and what I know of its use is specific to British English (therefore it's dialect and culture related, not necessarily international/industry). In the UK
2012-01-11 Outsourcing liquor distilling:
There are companies out there that would take distilling jobs, for example Frank-Lin. These are tight relationships by their nature - given the period to distill and change over lines; it will cost you
2012-01-06 craft beer export/distribution:
I'm no expert in craft beer, but here's my 2 cents:- Exporting has several unknowns which will daunt a small company without much in the way of resources or who see little return on the investment.
2011-08-02 Money For Exclusive Rights to Beverage:
Larry, We'd have to know a lot more about the product. It's positioning, market appeal, likely investment expectations, co-packing arrangements, overall marketing approach. Contact me on skype:
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