Beverage Distribution/Expert Profile

Ask A Question


Over 27 years experience, with 17 in international FMCG in back office operations and in field sales and data collection, including design, development and deployment of Handhelds, Marketing Equipment (Service, Tracking and Return on Investment), reporting and Vending management. Have participated on the launch of operations in new markets, and re-engineered the back office in several countries.

Experience in the area

Designed and led the development and deployment internal ERP system for Pepsi used in On-Premise/Vending in 13 markets. Designed 2 handheld systems, the latest is now deployed in 4 markets internationally. Re-engineered the back office functions (settlements, despatch, invoicing, credit control, etc) for over 20 snack, confectionary and beverage operators. Developing software: Progress, VB, Access, C, Sybase, SA


Innovative-Selling Solutions; SalesSuite




State University of New York - BA Economics NYU - Courant - Graduate work - Computing

Awards and Honors

Moderator of LinkedIn CEE Group

Past/Present Clients

PepsiAmericas PepsiCola International PepsiCola Company British Steel British Telecom Britvic (Pepsi's bottler in the UK) AT&T BellSouth Mars Overseas Bottling Pepsi France Matutano (Frito-Lay Spain) Frito-Lay Pepsi Foods International Chase Manhattan Bank Kidder Peabody National Power SmithKline Beecham Mars Overseas Bottling (Pepsi Azerbaijan) A&P Bottling (Pepsi Serbia & Montenegro) Iberia Bottlers (Pepsi Georgia)

What do you still hope to achieve/learn in this field?

I'm learning all the time about the different ways of doing business and applying best practices to new business cultures. Our teams are working in several countries: in the CIS, Central Europe, Middle East.

Average Ratings

Recent Reviews from Users

Read More Comments

    K = Knowledgeability    C = Clarity of Response    P = Politeness
Will08/16/13101010Thank you very much for your help
Lara01/31/13101010Great, thank you! I'm out of town .....

Recent Answers from Eric Hofer

2015-08-13 Organisational Chart:

Still length of string type of question.  The "fairness" of a margin reflects the cost of capital, carry costs, product demand & exclusivity, credit terms, cost of goods vs what the market will bear, etc

2015-08-13 Organisational Chart:

This is a length of string discussion.  I'd have to put time into your current situation and market to understand and recommend more fully on the departments; and I'm not in a position to do that.  A typical

2015-08-12 Organisational Chart:

The organization design reflects the size of the operation.  If I'm right you're currently just 2 people.  For growing a company that's going to be tough.  You need a couple more hands.  In these early

2013-05-26 Just looking for information:

Hello Brandon,    Not being from Pennsylvania I can only guess but it's more than likely you'll need a license and have to follow some procedures and file documents in order to distribute alcohol in your

2013-05-23 Lost:

James,    My 2 cents for what it's worth.    Whether you are an employee or an entrepreneur, you're nearly always working for somebody else.  It's not going to be any easier being independent: in fact


Ask A Question

Beverage Distribution

All Answers

Answers by Expert:

Ask Experts


©2017 All rights reserved.