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Expert Profile: Jim Novo

Expertise:  Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.

Past/Present Clients
Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes and Noble, Comcast Corporation, Home Shopping Network

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Average Ratings
Prestige Points: 2476
Knowledge   9.94   Best of the best
Clarity of Response   9.92   Best of the best
Timeliness   9.95   Best of the best
Politeness   9.97   Best of the best
Number Of Questions Today
(GMT time) 		0
Max Questions to be Asked
(Per Day, in GMT time) 		5
Total Questions
(since joining AllExperts)		283
Recent Reviews from Users
KnowlClarityTimePolitenessDate
1010101004/11/09
1010101002/22/09
1010101001/20/09
1010101011/11/08
1010101011/05/08
User Comments
thank you
(gary on 04/11/09)
Jim Thanks. You make a good point of whether the business model makes sense. That was one of my concerns because how many clicks and page impression
(Jack on 02/22/09)
hi jim thanks for your quick straightforward response, probably saved me a lot of money
(Jeanette on 11/11/08)
I got the book. Thanks
(Candace on 11/05/08)
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Recent Answers from Jim Novo
2009-02-21  Large Online Luxury Catalog:  Jack, I think perhaps you are asking a technical question of a marketing person so I'm not really following your intent. *I* would always shoot everything by hand and write custom copy for every product...
2009-02-21  Large Online Luxury Catalog:  I'm not sure I understand your question. To the extent there is an affiliate relationship where the site is just sending the traffic to the program store, the art would come from the affiliate program...
2009-01-20  domain:  You should really be asking this question in Web-Hosting-Advice or SEO-Marketing if SEO is the real concern here. I believe the correct procedure is: 1. Get the new domain name 2. Duplicate site...
2009-01-10  Dropship Companies:  If by "vintage" you mean not just the style but the item is actually old / used, I don't think you will find any dropshippers, they deal almost exclusively in new goods. Perhaps instead of starting...
2008-11-30  ecommerce:  What's your background, can you code in PHP? I'm not a coder, so I can't use a cart like that... Seems to me x-cart is really designed for people who are going to hack their own version of the software...
More Answers for "Online Catalogue/Retailing"


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