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Expertise
Questions about using customer data to inmprove online profitability, particularly in retailing. Topics include profiling customers using weblogs, figuring out which ads generate the highest value customers, how to reduce the numnber of 1x buyers, how to generate higher sales from current customers, customer analysis, ROI calculation, reducing discounts while increasing resaponse rates. Do you collect customer data (purchases, page views, surveys) and not really use it for anything? Want to find out how? Just ask.
Past/Present Clients
Cellular One, MBNA, SteelTorch Software, Retek Direct, CBS Sportsline, Kobie Marketing, Aerial, Tupperware, Barnes and Noble, Comcast Corporation, Home Shopping Network
Average Ratings
Recent Reviews from Users
K = Knowledgeability C = Clarity of Response P = Politeness| User | Date | K | C | P | Comments |
|---|---|---|---|---|---|
| Jarbas | 09/28/11 | 10 | 10 | 10 | |
| Theo | 05/09/11 | 10 | 10 | 10 | |
| Brad Copeland | 10/23/10 | 10 | 10 | 10 | Fantastic and timely info, thank you. |
| bryan | 03/20/10 | 10 | 10 | 10 | thanks Jim, for your help... and for ..... |
| Sandy | 01/06/10 | 1 | 10 | 10 | Thank you. |
Recent Answers from Jim Novo
2011-10-24 Merchant Accounts:
Sorry, I can't help you with this. Due to the 1:1 nature of these transactions, I don't think you can break up the initial charge and then submit pieces for clearing at individual merchants. So I'd guess
2011-09-28 Online Busseness:
There are a lot of different versions of forwarding services out there. Have not heard of this one so don't have an opinion on it. Suggest you search Google and social networks to find any comments about
2011-05-10 subscribtion:
This is a sales / B2B question, not a retail / B2C marketing question, which is my area. Did you think about this before completing all the above? Usually, one would create features desirable to a
2011-02-19 Starting online retail business:
Well, there's an awful lot that goes into doing it completely on your own...but there is a Dummies book: http://www.amazon.com/Commerce-Dummies-Don-Jones/dp/0764508474 Alternatively, you could do
2011-01-25 higher traffic, less sales due to floating cart or ?:
I don't see any major issues. You have great persistent navigation, pretty straight-up checkout. Paypal is often a source of problems in terms of completing checkout because of all the swapping back
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