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Norman L. Rose


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Travel Tech Consulting, Inc. is an independent consulting firm specializing in emerging technology that impacts the travel industry. In addition to working with travel and technology firms on marketing and procurement strategies, , Travel Tech Consulting Inc. publishes research on various travel related technology topics.

Past/Present Clients

Partial Client List
Technology Companies: BroadVision, Extensity, Fetch Technologies, ImaginOn, Netscape Communications, Oracle Corporation, PeopleSoft, Peregrine Systems, PointsNorth Digital Technologies/Peragis, Site2, Sun Microsystems

Travel Companies: Carlson Leisure Group, Carlson Wagonlit /WTS, Datalex, Maritz Travel Company, The National Business Travel Association, Perillo Tours, Reed Elsevier/OAG, Rosenbluth International, Sun International Resorts, US Bank, Worldspan, WorldTravel BTI

What do you like about this subject?

By focusing on emerging technologies impacting the travel industry I am forced to keep abreast of "bleeding" edge technology and the business trends driving the travel industry. With travel the top e-commerce category its been a wild ride since I began consulting in 1995.

What do you still hope to achieve/learn in this field?

I am always learning. Every new project provides me new insight into the next wave of technology or travel commerce trend

Something interesting about this subject that others may not know:

Travel is the fastest growing e-commerce category. The industry is under a radical state of restructuring.

Something controversial or provocative about this subject

Most current online travel systems are simply overlays over old 1960s technology! New platforms are needed to enhance the user experience.

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Recent Answers from Norman L. Rose

2010-02-16 Stats for In-Seat Entertainment Systems:

Don,    I do not know of a source for this data. In flight entertainment is standard on most international flights. LCCs such as JetBlue & Virgin America have made in flight entertainment systems a differentiator

2008-09-11 Future of Aerospace:

This is a very broad question.  Obviously due to the skyrocketing price of oil over the last year, the state of the airline industry today is very unhealthy.  To deal with this issue the airlines have

2007-05-04 communication system:

We are entering the age of ubiquitous computing.  . Broadband communication has helped companies manage a telecommuting workforce (work-at-home).The always connected traveler can be more productive during


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