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Dr. Mark Munoz


Asian-American Culture. Asian culture. Asian Business. Selling in Asia. Philippines

Experience in the area

I was born in Asia (the Philippines) and speak 5 Asian languages and dialects. I have also done business in Asia for over 20 years. I have published numerous articles on business in Asia. I have authored 3 books on Asia : Land of My Birth (a socio-political analysis of the Philippines), In Transition (immigrant life in America), and A Salesman in Asia (strategic selling in countries such as China, India, the Philippines). My profile may be viewed at the institution where I work as a professor. See link :


Academy of International Business


He is published in several academic and business journals such as : International Journal of Management, Journal of Global Business and Technology, International Education Journal, International Journal for Contemporary Hospitality Management, International Entrepreneurship and Management Journal, and Journal of Developmental Entrepreneurship.


I am a graduate of MBA and PhD in Management from the University of San Jose in the Philippines. I have also attended post-graduate studies at WHU (Germany) and Peking University (China).

Awards and Honors

Teaching Excellence Award (2007) Research and Artistic Achievement Award (2008) Calatagan Cultural and Literary Award for the book "Land of My Birth" (2005) Three Best Research Paper Awards in academic/business conferences

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