Graphic Design/Expert Profile

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As a freelance graphic designer/marketing consultant for over 25 years, I have extensive experience in branding, marketing, and the conceptualization and production of all types of printed materials. This would include everything from logo design, packaging, ads, collateral, exhibit booth design, and much more. I also work on web site design conceptualization (but not the technical implementation). I have been an avid user of all things Mac since 1985 and work with programs such as Photoshop, QuarkXPress, Illustrator, InDesign, Acrobat, etc...

Experience in the area

In the mid 1980's through the early 90's, I worked in the field of advertising, marketing, and graphic design as president of an advertising/graphic design boutique with 13 employees. For the past 17 years, I have been freelancing from my home and have a consortium of experts that I work with in a "virtual" advertising agency. I am basically the creative director within this agency which includes copy writers, marketing experts, photographers, web designers and coders, as well as videographers, musicians and recording engineers.

Organizations, LinkedIn, Southern California Masonic Lodge No. 529, Lecturer-USC Annenberg School of Communications, El Segundo Chamber of Commerce



BFA, University of the Arts, Philadelphia, PA 1978

Awards and Honors

2007 and 2008 Pollie Award-Gold Award for Direct Mail-American Association of Political Consultants, twice awarded designer of the month at

Past/Present Clients

MGM, 20th Century Fox, Democratic National Committee, Elton John AIDS Foundation, Hanjin Shipping, Leiner Pharmaceuticals, Ritter Natural Sciences, Los Angeles Public Library System, Full Circle Opera Project, Dead On Tools, Los Angeles County High School for the Arts

Average Ratings

Recent Reviews from Users

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    K = Knowledgeability    C = Clarity of Response    P = Politeness
Vargab 03/30/13101010 
Krystle01/11/13101010Thank you so much for you advice .....
Demetrius07/12/12101010Mr. Fineman is very helpful and very .....
Sunil Mahabir06/11/12101010 

Recent Answers from Saul Fineman

2013-11-15 Collage and Copyright:

Although I am not an attorney, I believe it depends on how old the copyright date is and if it has expired or is part of public domain.    You may want to contact the Graphic Artists Guild at the site

2013-03-29 Logo designing as a career:

Why would anyone want to try to be a logo designer when they have a degree in biotechnology, which sounds like it would be the next big up and coming industry?    It may be different where you live, but

2013-01-11 Graphic Design and Education:

Hello Krystie,  I am a firm believer in education. As much as you can get. Being a graphic designer entails not just knowledge of the programs but a background in art and art history as well. Unfortunately

2012-07-06 color combinations:

Hi Demetrius,    Many people putting up blogs or websites are not schooled in color combinations and not experts in the field so following someone else's solutions may not be the appropriate way to go

2012-06-11 Ref: question:

Hi Sunil,  When working with dark backgrounds like navy blue or charcoal grey (especially if you are printing in cmyk) it's best to drop the type out in white. For a gold background, if the gold is being


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