Business Networking/Expert Profile

Expertise

The heart of business networking rests in ones ability to listen and engage their target audience. This is the reason that cellular devices and web 2.0 platforms have bursted unto the scene creating a social media revolution, which has further lead to the convergence of mobile and web to create "Social Mobility". Rob Rohena is a thought leader of interactive marketing. He is capable of addressing solutions for your marketing challenges. Ask him your question today, request a blog entry on a specific topic, or simply inquiry about his speaking availability.

Experience in the area

Since 2000, Rob Rohena has served as Founder & CEO of DIR Incorporated. He is the author of Harvard Business Thoughts: Social Media, published by Simply Media, he has been interviewed and written about B2B Social Media Marketing for several industry publications, he has taught online marketing courses at the collegiate level, he conducts quarterly marketing workshops across the United States via webinar, and Rob is a successful and engaging speaker.

Organizations

American Marketing Association - Member National Society of Hispanic MBA - Member Elkhart Chamber of Commerce - Member Minority Business Network - Chairman Social Media Club - Professional Member & Speaker Michiana Leaders in Business - Member Public Relations Association - Member

Publications

http://www.simplymedia.com/customer/product.php?productid=999620&cat=0&page=1 http://www.marketingrulebreaker.blogspot.com http://www.insulationoutlook.com/articles/article.cfm?id=IO091002 http://www.insulation.org/articles/article.cfm?id=IO100104 http://www.insulation.org/articles/article.cfm?id=IO100205 http://www.insulation.org/articles/article.cfm?id=IO100303 http://www.DIRIncorporated.com

Education/Credentials

Associates of Arts, General Business Studies -Indiana University Bachelors of Science, Labor Studies - Indiana University Masters of Business Administration - Wisconsin University Whitewater

Awards and Honors

2011 - Guest Educated and Speaker: REBARCamp SB - "Realtors QR", PR-I-SM", LeadGen With Craigslist" 2011 - Authored Harvard Business Thoughts: Social Media, Published by Simply Media 2011 - Workshop Facilitator at Elkhart Chamber of Commerce - "Online Marketing for Non-Profits" 2010 - Indiana Social Media Summit: Best Campaign Nominee 2011 - Workshop Facilitator at Elkhart Chamber of Commerce - "Advanced Social Media for Business" 2010 - Guest Speaker at Disney's Swan Lake Resort for the NIA 55th Annual Convention 2009 - Launched a campaign for an online product, that today is sold in hardware store chains. 2008 - Started the "Marketing Rule Breaker Blog" 2007 - Opened "DIR Incorporated" Indiana Branch, embraced Web 2.0 on a whole new level. 2006 - Opened "DIR Incorporated" Ohio Branch 2005 - "Data & Information Researchers" incorporates and becomes "DIR Incorporated" 2005 - Sold first product of eBay. 2004 - Sold first product online. 2003 - First recognized the potential of the internet. 2000 - Started Data & Information Researchers; a online grant and marketing research company.

Past/Present Clients

Schley Buildings LLC, Assistive Technology Incorporated, RedLink Mobile Company, Muscle Therapy & Acupunture LLC, TRiOFLiX.com, Seeger's Edifice Venture, UHI Worldwide, Baker's Nook Cafe, 5 Star Investment Group, Dasma Garage, RJ Reese Insurance, 4T Door Systems, Global Finacial Group, Red Carpet Pro Cleaning, At Home Realty Group of Michigan, SPA Women's Ministry, Elkhart Chamber of Commerce, ADEC, Nappannee Missionary Church, Avon Baptist Community Church,

What do you like about this subject?

I love the passion of smart people looking for solutions. The online world is not a place people go to be sold, instead they go online to be educated, entertained, and engaged. These people use common sense and the education they receive to share it with friends and together they make informed buying decisions, as well as, provide united ratings, reviews, and testimonials.

What do you still hope to achieve/learn in this field?

This is an ever evolving industry. I learn something new everyday. In fact, sometimes, I learn from the questions people ask. Questions I never even dreamed of asking.

Something interesting about this subject that others may not know:

Bookmarking sites are perhaps the most under-rated, yet, valuable resources for the online marketer.

Something controversial or provocative about this subject

Facebook is a great tool, but, one that must be used with great caution. It is growing in power politically, and has the information of over 650 million people.