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Rob Rohena

U.S.
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Expertise

Online Sales Growth, Advanced Email Marketing, Conversion Optimization, Revenue Marketing, Marketing Automation, Sales and Marketing Alignment

Experience in the area

As a former Marketing Director at API Group, Rob has deep B2B expertise and experience leading manufacturers through periods of hyper-growth. As the Marketing Director of DIR Incorporated, Rob focused on making it incredibly easy for small businesses to leverage the power of technology to grow revenue. The author of “Harvard Business Thoughts: Social Media,” and “The Content Marketing Journey”, Rob has written for several industry publications, and has taught marketing courses at the collegiate level; including the University of Notre Dame - Mendoza School of Business. Rob holds a Digital Marketing Certification from Hatchbuck, an Inbound Marketing Certification from Hubspot, a BS and AA from Indiana University.

Organizations

American Marketing Association Elkhart Chamber of Commerce Kosciusko Chamber of Commerce St. Joseph Chamber of Commerce Michiana 40 under 40 - Alumni Indiana University - Alumni University of Notre Dame, Mendoza School of Business - Adjunct

Publications

Porch Professional Blog - August 12, 2015 - Building A Foundation For Online Lead Generation Success Business 2 Community -July 22, 2015 - Google Phantom Updates Impact Small Business Web Content Michiana Art News - Volume 1, Issue 23 - December 2, 2011, Art Marketer's Corner: Why are Mobile Advertisers saying 'Social What'? Leading Business Magazine, Greater Elkhart Chamber - August 2011, page 14: What Google+ Means To Your Social Media Strategy http://www.simplymedia.com/customer/product.php?productid=999620&cat=0&page=1 http://www.insulationoutlook.com/articles/article.cfm?id=IO091002 http://www.insulation.org/articles/article.cfm?id=IO100104 http://www.insulation.org/articles/article.cfm?id=IO100205 http://www.insulation.org/articles/article.cfm?id=IO100303 http://www.DIRInc.us/feed

Education/Credentials

Associates of Arts, General Business Studies -Indiana University Bachelors of Science, Labor Studies - Indiana University

Awards and Honors

Common guest presenter from DIR Incorporated for University of Notre Dame, Mendoza School of Business on topics related to Digital Sales & Marketing. 2014 - National Hispanic Real Estate Association Speaker - Leveraging Social Media at your Realty Agency. 2013 - United States Hispanic Chamber of Commerce Speaker - Growing SMB's via Inbound Marketing 2013 - American Marketing Association of Michiana - Board Member 2012 - Named by St. Joseph Chamber of Commerce to Michiana 40 Under Forty Class of 2012 2011 - Guest Educated and Speaker: REBARCamp SB - "PR-I-SM", and LeadGen With Craigslist" 2011 - Authored Harvard Business Thoughts: Social Media, Published by Simply Media 2011 - Workshop Facilitator at Elkhart Chamber of Commerce - "Online Marketing for Non-Profits" 2010 - Indiana Social Media Summit: Best Campaign Nominee 2010 - Workshop Facilitator at Elkhart Chamber of Commerce - "Advanced Social Media for Business" 2010 - Guest Speaker at Disney's Swan Lake Resort for the NIA 55th Annual Convention

Past/Present Clients

Advanced Engine AMG Bolting Solutions At Home Realty Group Brunk AJP Corporation Cardinal Communication Strategies CXR Company Eco Surface Solutions 5 Diamonds Cooling & Heating Kemp Construction Kemp Electric Moore Custom Trailers RAME, LLC Refinery Coffee Company Solar Energy Systems LLC UHI Worldwide Union County Seating, Inc. University of Notre Dame

What do you like about this subject?

I love the passion of smart people looking for solutions. The online world is not a place people go to be sold, instead they go online to be educated, entertained, and engaged. These people use common sense and the education they receive is shared with friends. Together they make informed buying decisions, as well as, provide united insights, opinions, and data.

What do you still hope to achieve/learn in this field?

This is an ever evolving industry. I learn something new everyday. In fact, sometimes, I learn from the questions people ask. Questions I never even dreamed of asking.

Something interesting about this subject that others may not know:

Bookmarking sites are perhaps the most under-utilized, yet,most valuable resource for the digital marketer.

Something controversial or provocative about this subject

Marketing is often viewed as a cost-center. It does not have to be that way. Revenue-Driven Marketing opens the door to marketing accountability and achievement of annual revenue goals.

Average Ratings

Recent Reviews from Users

Read More Comments

    K = Knowledgeability    C = Clarity of Response    P = Politeness
UserDateKCPComments
Chase11/07/131010Thanks very much for your quick and .....
David05/30/13101010 
Marvalpert@gmail.com04/21/12101010Thank u
Bob06/04/111010Thanks, This is a great reaction and .....
João12/03/10101010Tks for the help, Rob. GREAT PROFESSIONAL!

Recent Answers from Rob Rohena

2016-04-07 Is MLM Really A Job?:

Dear Waqas,    This is a very interesting question.    I must confess, prior to your inquire I had never heard of Tiens International.    After checking out the company, I discovered it is not a traditional

2013-11-06 Lead Gen for Commercial Construction:

Hi Chase,    I would love to discuss this further in private. That said, here is the approach we would take.    1) Using the Revenue-Driven Marketing model, we would conduct a full assessment on the marketing

2013-05-21 Raising Awareness For Our Program:

Hello Dave,    First of all, you have a great cause. That said, I think you could start be augmenting your digital presence.    Use success stories, create powerful infographics, and empower your staff

2011-05-29 Marketing:

Bob,    You are way ahead of the curve in that you at least have two databases with unique distinctions. The first thing I would do is reach out to the 2500 with a brief survey offering a free meal at

2011-04-12 LinkedIn Dilemma:

Al,    Sorry it took me so long to get back to you. It has been busy around here lately.    It sounds like your ultimate goal is to "leave your main career in due time". I was in a similiar situation a

 

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