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Melissa Rich-Landis


I can answer questions questions related to sales and telemarketing including how to get started, telemarketing techniques, staff management, lead generation, locating viable prospects for sales, telemarketing campaigns from start to finish, business development, or any telemarketing B2B question. I can answer business marketing questions. More specifically, my company offers business to business telemarketing (not business to consumer), so I am much more qualified in the business to business arena.

Experience in the area

I am the Founder and President of Rich Enterprises, Inc. I have extensive business management and sales experience which helped me launch Rich Enterprises, Inc. in 1999. Our company provides b2b telemarketing programs to our clients. Related aspects include scripting, handling objections and rebuttals, reaching decisions makers, program development, contact list acquisition, managing marketers, and all aspects of developing, managing, and operating successful campaigns.


Published an eBook with information regarding b2b telemarketing ( Business blog that is updated regularly ( Company website with free sales articles ( I have just recently wrote and published a book called “ Your Virtual Home Office can be a reality” which was released in January of 2010.


I have an Accounting Degree from Emporia State as well as completed my CeM (Certification in eMarketing) through the eMarketing Association.

Awards and Honors

2007 Women Owned Business of the Year – Service Industry Firm. Awarded by the Kansas Department of Commerce. 2010-Received the Award of Merit by the Kansas Department of Commerce.

Past/Present Clients

I have had a wide range of clients in all industries from marketing, information technology, Contracting, Consulting, industrial contractors, and business services.

What do you like about this subject?

I love the diversity - working with clients, contractors, and wide range of industries. Helping other businesses build their client base is also very rewarding.

What do you still hope to achieve/learn in this field?

I hope to continue business growth and to continue to expand my company.

Something interesting about this subject that others may not know:

Telemarketing (if done correctly) should not sound like telemarketing. B2B telemarketing is about establishing relationships via phone and opening doors for future opportunities.

Something controversial or provocative about this subject

This industry (particularly business to consumer calls) often gets a bad reputation due to many unethical telemarketing techniques. However, by showing a high level of ethics, integrity, and professionalism - you can easily stand out from the crowd and develop a successful campaign or program.

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    K = Knowledgeability    C = Clarity of Response    P = Politeness
Nitheesh Kodoor04/05/11101010 


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