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Anything Tequila! I was born and raised in Mexico, I have family and friends in the industry and now I own a well respected super premium tequila brand.

Experience in the area

Comes from being born and raised in Mexico, and I have become an expert actually by working my way up in the industry. I started as a bartender on cruise ships, working my way up to bar manager, rest. manager and F&B manager. Then I worked for distributors, and then directly as a supplier for many tequila brands. One of the largest and most well rounded, Sauza Tequila. One that to this day keeps winning awards and I feel is the most unique, Chinaco Tequila. And, El Tesoro Tequila, a distillery that makes tequila with no electricity and looks more like a tequila museum. Now I make my own tequila, MUCHOTE Tequila and combine the best from the best into one product.


Beverage Analyst, Hotmixology, The One Minute Bartender...


University, managing bars and restaurants and over a decade with major tequila companies.

Awards and Honors

Sante Magazine Gold Star, - 94/100 "top editor rated", Gold Medal in the Agave Spirits Challenge.

What do you like about this subject?


What do you still hope to achieve/learn in this field?

To keep learning myself, there are new tequila's on the market every year, and each one is bringing something new to the industry.

Something interesting about this subject that others may not know:

Tequila is used in a cocktail called the Margarita, and the margarita is the most order cocktail in the USA.

Something controversial or provocative about this subject

Patron a popular tequila brand in the USA, was started in 1989 by Paul Mitchell.

Average Ratings

Recent Reviews from Users

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    K = Knowledgeability    C = Clarity of Response    P = Politeness
Kally11/30/15101010Thanks Will, appreciate the help & liked .....
Margaret01/28/14101010Thank you, Will. I'll need to do .....
barry07/15/11101010thanks so much for answering my question .....
Leonard02/24/11101010Hi Will. That Mekhong whiskey is horrible .....
Greg03/02/10101010Thanks Will! I won't be able to .....

Recent Answers from Will Elger

2015-08-24 Storing Flavored Tequila:

Only because I did the same thing do I know this answer, I had a bunch of fresh produce and made several batches, one was jalapeņo.  Over a year later I was at a friends house and he offered me one of

2014-12-09 grades of tequila:

Yes, there is a difference, and the more tequila brands you taste the more you will notice how each one is so unique.  The aging process will make a big difference in price, Blanco or  Silver is usually

2014-10-13 how old is my tequila:

La Rojena Fundada En 1795 Reposado Tequila.  1795 is when Jose Cuervo started.  La Rojena is the distillery that was founded in 1812.  Your bottle is not one of the first as the seal on the lower left

2014-02-18 Jurgensen't Tequila:

Phil, After a lot of research I have come to the conclusion that this was a tequila made by Jurgensen's Grocery Store's in Los Angeles that have been out of business since around 1980.  From my research

2013-12-29 Tequila Distribution:

Margaret, It all depends on how big/popular you want your brand.  There are many tequila brands that are built organically year by year growing at a slow but steady rate.  If you have the money and want


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