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Rob Rohena


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Rob Rohena, founder & CEO of DIR Incorporated, a strategic inbound marketing company that provides sales-ready lead opportunities and marketing intended for a defined revenue target. A thought-leader of interactive digital marketing, Rob says,“I love the passion of smart people looking for solutions. The online world is not a place people go to be sold, instead they go online to be educated, entertained and engaged.” The author of“Harvard Business Thoughts: Social Media,” published by Simply Media, Rob has written about B2B Internet Marketing for several industry publications, has taught online marketing courses at the collegiate level and conducts quarterly marketing workshops across the United States via webinars. An engaging speaker, he earned his BS degree in Labor Studies at Indiana University.

Experience in the area

Partner with Hubspot, Optify, and Saleforce CRM. Helps with revenue sources by identifying data for life-cycle marketing attribution. Trends: Provides high-level reports regarding digital marketing trends. At the same time, integrates the “did the needle move?” metrics for marketers with “what to do to move the needle” recommendations.


American Marketing Association - Member National Society of Hispanic MBA - Member Elkhart Chamber of Commerce - Member Diversity Business Network - Chairman Social Media Club Michiana - Advisor Michiana Leaders in Business - Member Public Relations Association - Member




Associates of Arts, General Business Studies -Indiana University Bachelors of Science, Labor Studies - Indiana University Adjunct Facilitation of Social Media Marketing - University of Notre Dame, Mendoza School of Business - Executive Non-Profit Certification Programs

Awards and Honors

2013 - Adjunct Facilitator: Notre Dame University, Mendoza School of Business, NonProfits Digital Marketing 2013 - American Marketing Association of Michiana - Board Member 2012 - Named by St. Joseph Chamber of Commerce to Michiana 40 Under Forty Class of 2012 2012 - Guest Speaker: Notre Dame University, Mendoza School of Business, Non-Profits & Social Media 2011 - Guest Educated and Speaker: REBARCamp SB - "PR-I-SM", and LeadGen With Craigslist" 2011 - Authored Harvard Business Thoughts: Social Media, Published by Simply Media 2011 - Workshop Facilitator at Elkhart Chamber of Commerce - "Online Marketing for Non-Profits" 2010 - Indiana Social Media Summit: Best Campaign Nominee 2010 - Workshop Facilitator at Elkhart Chamber of Commerce - "Advanced Social Media for Business" 2010 - Guest Speaker at Disney's Swan Lake Resort for the NIA 55th Annual Convention 2009 - Launched a campaign for an online product, that today is sold in hardware store chains. 2008 - Started the "Marketing Rule Breaker Blog" 2007 - Opened "DIR Incorporated" Indiana Branch, embraced Web 2.0 on a whole new level. 2006 - Opened "DIR Incorporated" Ohio Branch 2005 - "Data & Information Researchers" incorporates and becomes "DIR Incorporated" 2005 - Sold first product of eBay. 2004 - Sold first product online. 2003 - First recognized the potential of the internet. 2000 - Started Data & Information Researchers; a online grant and marketing research company.

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