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Volunteer

Alex J. Caffarini

Expertise

I can answer questions on any of the following: * Determining the best marketing research method for your needs; * Conducting surveys (including questionnaire design); * Measuring the effectiveness of marketing promotions; * Determining market size or market share; * Data analysis; * Statistical modeling; * Sales or business forecasting; and * Market segmentation.

Experience

I have 15 years of marketing research experience across several different industries, including banking, insurance, retail, and non-profit.

Organizations
American Marketing Association

Education/Credentials
M.B.A. in Marketing and Quantitative Methods, and B.B.A. in Economics, both from Loyola University Chicago.

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