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Lalit Kumar

Expertise

Command Over Following SEO, SEM, Web Design & Analytics Skills • Optimizing domains • Content: Copywriting, Creative Commons Search • Root to High Level Creation and Optimization of Articles, Press Releases, Blogs, Forums, RSS feeds, Images, Dynamic Pages, Flash Formats, Frames, Video Feeds & Contents • Submission/ Resubmission to Free Search Engines, Directories, Paid Directories/Search engines • Creating Links: Navigational Links, Outgoing Links, Internal Links & Backward Links • Link Popularity, Links Building and Link Reputations of External Links • Google Analytics, AW web stats, Omniture, Netstats • Site Promotion through Blogs, Forums, Reviews & Chat Rooms • SEO Report: Weekly Progress Report (WPR) Generation • Target: Local Search Engines, Universal Search Engines, Specific Search Engines, Paid Search Engines • Revenue Generation: Affiliate marketing, Avoiding Affiliate Program Glitches, Adsense, Referral Programs, Net4Ads • Updating Emetric Norms & SES Theories • Executing PPC & Contextual Advertising Kanoodle, AdSonar, Google Adwords, Others & PPC Reporting • Fulfilling Moderate Part of Golden Triangle Relevancy • SEO Tools: Keyword tracker, Back Link Checker, PageRank Tool • Manual: Articles, Press Releases, Announcements & Reviews Submission • Reinclusion of Banned Websites, Optimizing Complex Websites and Its Sectoral Listing • Redirections • Enhancing Usability Parameters of the Website • Online Campaign Management • Report Generation to gauge effectiveness of all Online Campaigns • Planning & Optimizing online campaigns: CPC, CPL/PPC, Banner, Displays, Affiliation, Alliances, Banner Exchange, Mailers, Social Media Virals • Evaluation of all Text & Display Creatives • Measurement: Gauging effectiveness of all campaigns based on ROI measurability like CoA, CTR, Conversion Rate, Power Link, Power Keywords, Products Sold, Awareness, Visitor Reach, Bounce Rates, Average Time, Ad Formats, Geo-Demo data, Overall Visibility

Experience

Over 9 years experience in Keyword Analysis, SEO, Website Maintenance and Complete Site Analysis, Google Adsense, Keyword Campaigning, Adwords, PPC Campaign Report Generation, Site Traffic Updates (Awstats, Gold Web Pro), Articles & Press Releases, Directories submission, Competitor Site Analysis & Link Building, Online Campaign Management (Display & Search), Website Analytics

Publications
Only Published free ebooks for Promotion not yet any commercial ebooks Planning to do the same in recent time.

Education/Credentials
Diploma in Digital Engineering & Algo Applications (Mumbai University) Diploma in Advanced Computer Hardware & Networking (Govt approved) Diploma in Advanced Website Management (Govt Approved) Pursuing MBA in Marketing

Awards and Honors
Many Accolades won in various Seminars

Past/Present Clients
Worked with more than 138 Websites will list the some of them if requested the same

Encyclopedia

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